A Keynote for Tech Teams From Someone Running One.
Chris Sund is a keynote speaker for SaaS, health tech, data and software companies. He is COO of Nebula, an AI-powered talent sourcing platform that sells software into healthcare staffing, and President and COO of two staffing companies he helped grow from startup scale. He keynotes sales kickoffs, company kickoffs, all-hands and offsites for the people who sell, build and support the product.
What Does a Tech Company Need From a Keynote?
Tech teams have heard the generic motivational talk. Sellers want something they can use on a call next week. Engineers and product teams want to be treated as adults, not pumped up. Leadership wants one room, often partly remote, pulling in the same direction after a year of new tools, new targets and new org charts.
Chris builds for that room from the inside. Nebula is a software product with a roadmap, a sales motion and customers who renew or do not. Uniti Med and GQR Healthcare are services businesses where growth depended on hiring and keeping good people faster than the market. He talks about selling, building and culture in a fast-growth company as someone carrying those numbers now.
- Two named sales frameworks reps take into Q1: LOCKS for where a deal is stuck, LAARC for the objection conversation
- Culture in a fast-growth company: what breaks first when headcount climbs
- Ownership language that works for sellers, builders and support in the same session
- What AI is actually changing in a live software and services business, without the hype
- Customer conversations that protect renewals, for customer success and account teams
Proof: Definitive Healthcare and BeatStars
Chris delivered You Are Capable of More: Sales at the Definitive Healthcare Sales Kickoff in Boston, to 800+ sales professionals and leaders. Definitive Healthcare provides healthcare commercial intelligence, the market data and analytics companies use to sell into healthcare, so its sellers carry a data product to sophisticated buyers. The session covered a consistency system, objection handling through LAARC, rejection resilience, ownership of the number and conviction that transfers. Chris has also presented on the Definitive Healthcare webinar series on how his staffing teams use market intelligence to target the right clients.
For BeatStars, the digital marketplace where music producers and independent creators sell their work, Chris delivered a virtual keynote to the company meeting in May 2026: You Are Capable of More and the EDGE framework (Embrace Ownership, Dare to Stretch, Generate Momentum, Elevate Others).
Chris would be an incredible addition to any live audience. I’ve seen him speak multiple times, including our Sales Kickoff in front of 800+ people, which he crushed. Each time he finds a unique way to connect on both a personal and professional level.
Each time he finds a unique way to connect with his audience on both a personal and professional level keeping everyone engaged and attentive. He speaks about how he motivates others and what it takes to be successful in today’s corporate world.
One Speaker for Every Team in a Tech Company
Tech events are rarely one audience. Here is how Chris shapes the session for each room.
Sales Kickoffs
AEs, SDRs and CSMs get LOCKS and LAARC applied to software deals: the incumbent vendor, the budget freeze and the proposal request that goes nowhere.
Company Kickoffs & All-Hands
One idea the whole company carries into the year, delivered right after leadership shares the plan, in person or virtually.
Customer & User Conferences
A main-stage keynote that serves your customers’ own teams instead of pitching your product.
Customer Success Offsites
Renewals are won in small moments: listening, handling the hard conversation, and confirming the customer feels heard.
Engineering & Product Offsites
Ownership and momentum without the rah-rah. The material from the BeatStars keynote, framed for teams that ship.
Leadership & Culture
For leadership offsites at companies that grew fast and now need the culture to hold as the team gets bigger.
Programs for Tech Company Audiences
Every session is customized to your product, your teams and your year.
You Are Capable of More: Sales
The kickoff keynote delivered at Definitive Healthcare: consistency, objection handling, rejection resilience and ownership of the number.
You Are Capable of More
The signature keynote for an all-company room, built on Chris’s bestselling book.
Take Back Your Time With AI
A working session on practical AI for the tasks eating everyone’s week, from an operator running an AI product.
The LOCKS Framework
Five conditions a buyer needs before a deal closes: Love the Product, Own Belief, Confidence in You, Kickoff Plan and Stakes.
Sales Training Workshop
A half-day or full-day working session where reps run LOCKS and LAARC against their own live deals.
Formats
Each program runs as a keynote, a half-day workshop or a full-day workshop. A common tech-company format is the general-session keynote at the kickoff followed by a working session for sales or for managers.
Keynote
45 to 60 minutes for the full room, in person or virtual, with stories from running a software company and a services business, and one framework people use the next week.
Half Day
The keynote plus working time. Sales teams run LOCKS and LAARC against live deals; managers build a plan for their own teams.
Full Day
A full day built around your agenda for a sales team or leadership group: the keynote, applied sessions and planning time.
Who Books This Session
Related pages: SaaS Sales Kickoff Speaker · User Conference Keynote Speaker · AI Keynote Speaker · Sales Kickoff Speaker · Healthcare Sales Kickoff Speaker · Company Kickoff Speaker · Corporate Keynote Speaker · How to Plan a Sales Kickoff
What Tech Company Planners Ask
Does Chris understand software companies?
Yes. He is COO of Nebula, an AI-powered talent sourcing platform that sells software into healthcare staffing, so product, renewals and a software sales motion are part of his week. He also keynoted the Definitive Healthcare sales kickoff for a healthcare data and analytics company.
Is the session for sales or for the whole company?
Either. For a sales kickoff the core is You Are Capable of More: Sales with LOCKS and LAARC. For an all-hands or company kickoff it is the signature keynote, framed around ownership and culture so engineering, support and sales hear the same message. See SaaS sales kickoffs and company kickoffs.
Will he pitch Nebula or AI tools from the stage?
No. Nebula is the reason he has current examples about building and selling software. The session is about your team, not his product.
Can he speak to a remote or hybrid team?
Yes. He delivered a virtual keynote to the BeatStars company meeting in May 2026. See virtual keynotes for formats.
Can every employee get a copy of the book?
Yes. Kickoffs and all-hands often give every attendee a copy of You Are Capable of More. Bulk pricing and signed editions are available through bulk book orders.
How far ahead should we book a January kickoff?
October through December for a January or February kickoff. The guide to planning a sales kickoff walks through the full timeline.
You Are Capable of More
The bestselling book behind the keynote, and the 2026 Paris Book Festival winner in the How-To category. Ten principles for closing the gap between what a team is producing and what it is actually capable of.
Kickoffs and all-hands often give every attendee a copy, and Chris can run a signing table after the session. Bulk pricing and signed editions are available.
He Sells and Builds for a Living
Chris is President & COO of Uniti Med and GQR Healthcare and COO of Nebula, an AI-powered talent sourcing platform. That puts him on both sides of the tech conversation: running a software product that sells to staffing firms, and running services businesses that buy technology and live or die on their people.
He took Uniti Med from startup to one of the largest healthcare staffing companies in the US: 10x revenue growth on the core brand, #3 on the Inc. Regionals list of the fastest-growing companies in the Midwest, and a Fortune Best Workplaces award along the way. Before healthcare he spent ten years in restaurants and beverage, finishing as head of sales and marketing for a brewery.
He is the bestselling author of You Are Capable of More, a Maxwell Leadership Certified coach, and writes for Inc. and Forbes.
Stages I Have Spoken On
Where Tech and Business Audiences Have Heard Chris
Kickoffs, company meetings, webinars and industry stages where Chris has spoken on sales, technology and culture.
Definitive Healthcare SKOBoston, MA · 800+ sellersBeatStars Company MeetingVirtual · May 2026Definitive Healthcare WebinarData & Workforce StrategyMICA Fall Business MeetingsTake Back Your Time with AISIA Healthcare Staffing SummitArlington, TXNATHO RoundtableSourcing, Lead Generation & AIAlso: AI Keynote Speaker · The Staffing Show: Leveraging AI in Recruitment · AI for Recruiters · All Sales Speaking · See all speaking engagements →
Bring Chris to Your Tech Company Event
Tell Chris what you sell, who is in the room and what has to change this year. You’ll get a fast, straight answer on fit and availability.
Check Availability & FeesResponse within one business day · Speaker kit, bio & headshots