You Are Capable of More Sales.
The sales keynote that goes beyond hype: consistency, mindset, resilience through rejection, and a proven, repeatable approach for turning objections into closed deals.
Most salespeople don’t lose deals because they lack talent or product knowledge. They lose because of what happens between the highs — the hesitation, the skipped follow-up, the doubt after the third no.
Consistency Closes. Mindset Sells.
Chris Sund didn’t learn sales from a book — he built and led revenue organizations through 12x growth in two years — earning the #3 ranking on the Inc. 5000 list of the fastest-growing companies in the Midwest — sitting in the seats your team sits in: cold outreach, hard objections, long pipelines, and quarters that come down to the final week.
This keynote applies the You Are Capable of More philosophy to the sales profession. The difference between good and great sellers isn’t a magic script — it’s ownership of the pipeline, the discipline to execute on the days motivation is gone, and the resilience to treat rejection as data instead of identity.
Then it gets tactical. Your team masters a proven, repeatable objection-handling approach — listen, acknowledge, ask, respond, confirm — for handling any objection with patience, focus, and the right tone, so price pushback and “send me some info” stop killing deals.
This is a true sales keynote: energy your kickoff needs, frameworks your CRM will see on Monday.
The gap isn’t skill. It’s follow-through.
of people delay action on things they know they should do
In sales, that’s the follow-up call not made and the prospecting block that gets skipped.
name self-doubt as the #1 thing holding them back
Ahead of time, resources, or skill. Rejection resilience is a trainable advantage.
believe they’re capable of more than they’re doing now
Your team already believes it. This keynote gives them the system to prove it.
Source: The Untapped Potential Report — original research from You Are Capable of More, surveying 200+ professionals.
Handling Objections
Five moves for turning any objection into a closed deal — grounded in patience, focus, tone, and the Golden Rule.
Listen
Let the objection land fully. Most reps answer the objection they expected, not the one they heard.
Acknowledge
Validate before you respond. People don’t lower their guard until they feel understood.
Ask
Clarifying questions uncover the real objection — which is rarely the first one stated.
Respond
Now, and only now, address the true concern with confidence and evidence.
Confirm
Close the loop. Verify the concern is resolved and advance the deal with a clear next step.
Five Outcomes. Real Pipeline Impact.
A Consistency System
The daily disciplines of top producers — prospecting cadences, follow-up habits, and momentum routines that don’t depend on motivation.
Objection Mastery
A repeatable approach for price pushback, stalls, and brush-offs — practiced against the real objections your team hears most.
Rejection Resilience
How to reframe the no: treating rejection as data, protecting confidence, and getting to the next call faster.
Ownership of the Number
Sellers stop waiting on leads, territory, or timing — and take full accountability for the inputs they control.
Conviction That Transfers
Buyers mirror the seller’s belief. Your team leaves with genuine conviction in themselves and what they sell.
This Keynote Is a Fit For
The message keeps selling after the event.
Every attendee gets access to the You Are Capable of More toolkit — free companion resources to the book (August 2026) that turn kickoff energy into Q3 and Q4 behavior.
From Doubt to Done
A practical guide for moving past hesitation and taking action — built for the moments after a hard no.
Free ResourceThe 30-Day Challenge
A month of daily actions to build the consistency muscle — perfect as a post-kickoff team challenge.
Free ResourceGoal Reset Worksheet
Turn quota into a plan: reset targets, define inputs, and commit to the habits that hit the number.
You Are Capable of More — Launching August 2026
Every program draws from the book’s ten principles across three pillars — Ownership, Discipline, and Growth — and connects your attendees to free companion resources they keep long after the event.
Sales audiences love Chris.
Chris would be an incredible addition to any live audience. I’ve seen him speak multiple times — including our Sales Kickoff in front of 800+ people, which he crushed. Each time he finds a unique way to connect on both a personal and professional level.
Each time he finds a unique way to connect with his audience on both a personal and professional level keeping everyone engaged and attentive. He speaks about how he motivates others and what it takes to be successful in today’s corporate world.
Chris consistently brings knowledge, insight, and practical advice. He led two impactful sessions and left everyone with tools they could use immediately. His deep understanding of our audience elevates every engagement.
Bring This Keynote to Your Sales Kickoff
Check availability, discuss your revenue goals, and receive a customized proposal.
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