About Chris Sund

Leader. Speaker. Author.

Chris Sund helps leaders and teams reach their full potential, build cultures people want to stay in, and turn everyday moments into real growth.

Chris Sund
Keynote SpeakerAuthor of You Are Capable of MorePresident & COOInc. 5000 #3 Fastest-Growing in the MidwestFortune Magazine Best Workplaces Award12x Revenue GrowthMaxwell Leadership Certified CoachKeynote SpeakerAuthor of You Are Capable of MorePresident & COOInc. 5000 #3 Fastest-Growing in the MidwestFortune Magazine Best Workplaces Award12x Revenue GrowthMaxwell Leadership Certified Coach
Why Organizations Trust Chris

Still in the Arena.

Chris Sund is President and COO of Uniti Med, GQR Healthcare, and Nebula, three organizations at the intersection of healthcare staffing and AI-driven talent intelligence. He helped grow revenue 12x in two years, with performance continuing to climb since.

Those results were built on culture. The workplaces Chris has shaped have earned Best Places to Work recognition across multiple programs — including Fortune’s Best Places to Work.

What sets Chris apart is not just the results — it’s that he’s still building. He leads at scale, in real time, navigating the same challenges his audiences face every day. His keynotes aren’t built on what used to work. They’re built on what’s working right now.

Chris serves as Vice President of the NATHO board of directors, contributes to NAHCR, and participates in the Greater Omaha Chamber’s CODE program for CEOs. He was recognized as a Midlands Business Journal 40 Under 40 honoree.

INC. 5000FORTUNE BEST WORKPLACESNATHO VICE PRESIDENTMBJ 40 UNDER 40MAXWELL LEADERSHIP CERTIFIED
Small Town Beginnings

Fremont, Nebraska — Then & Now.

When people ask Chris where he is from, they are usually surprised by the answer. Fremont, Nebraska. He grew up in that small rural town and still lives there today with his family.

Over the years he saw firsthand how hard it can be for rural facilities to find a specialized healthcare worker. Most of them are some of the friendliest places you could work, but their location makes hiring a constant struggle. He believes every patient deserves excellent care no matter where they live.

That is what created his passion for healthcare staffing. Over nearly a decade he moved from recruiter to client manager to sales manager to director, and now serves as President and COO across three organizations. Those experiences shaped how he leads today, and they are why his message lands with organizations working through growth, change, and workforce problems.

The Untapped Potential Report

92% of people believe they’re capable of more.

In a survey of 200+ people, almost everyone knew there was another level in them. Almost no one was reaching it, and the reasons were remarkably consistent.

71%
fall short of their potential every week
Only 7% said it rarely happens.
78%
delay action on things they know they should do
Procrastination, not ambition, is the bottleneck.
85%
second-guess themselves because of their inner voice
Self-doubt was the #1 thing holding people back.
Source: The Untapped Potential Report — an original survey of 200+ people by Chris Sund.
You Are Capable of More by Chris Sund
An Author

You Are Capable of More.

Coming August 2026

Chris’s debut book is both a wake-up call and a guidebook, part memoir and part playbook, built to move readers from knowing they want more to actually going after it. Through personal stories, hard-earned lessons, and practical strategies, it challenges you to take ownership, break through self-imposed limits, and step into your greatest potential.

The You Are Capable of More Brand

It started as a book. It became a community.

Chris wrote You Are Capable of More because he kept meeting people who knew they had more in them and were not sure what to do about it. The book lays out ten principles for getting there, and it turned into something bigger than a book pretty quickly.

What he did not expect was how far it would grow past the book itself. There is free research on what actually holds people back, a short quiz that shows you where you are getting stuck, articles on self doubt and discipline and starting over, worksheets, a thirty day challenge, and stories from readers who are further along than they thought they would be.

None of it sits behind a paywall. The point is to hand people real advice they can use to reach their potential, and to put them around others working on the same thing so nobody has to figure it out alone.

Chris Sund wearing the You Are Capable of More shirt
Amplify Speakers

The bureau and the podcast.

Chris is the founder of Amplify Speakers, a national speaker bureau that connects event planners with speakers across leadership, culture, resilience, sales, and healthcare. The roster is built around people who can hold a room and send an audience home with something they can actually use.

He also hosts the Amplify Speakers Podcast, where he interviews executives, top performers, and thought leaders about leadership, growth, and what it takes to succeed right now.

Those conversations feed the work. Chris gets a real-time read on what teams are facing and brings it straight to the stage, so audiences get proven ideas from leaders across industries instead of one person’s perspective.

Life Outside the Stage

Three boys and a boat.

Life in the Sund house is never boring. With three boys there is always a ballgame, a practice, or some sporting event on the calendar, and Chris is usually in the stands for it.

When they are not with the boys, the family stays active with bike rides, walks, and workouts. His favorite place to be is on the water, whether that is boating, wake surfing, or any excuse to get out in the sun.

His wife Courtney is a respiratory therapist and the real MVP at home. Together they have built a life that is equal parts family, hard work, and making memories.

One of the decisions he is most proud of is being sober for two and a half years. It changed how he shows up as a dad, a husband, and a leader, and it is a big part of why he believes so deeply that people are capable of more than they think.

Keynote Speaker

Keynotes on resilience, leadership, and culture.

Chris keynotes association conferences, executive forums, leadership workshops, and company events across the country. He has spoken for the American Health Care Association and the American College of Healthcare Executives, for NAHCR and the Association of Occupational Health Professionals in Healthcare, and for rural hospital associations including the Texas Organization of Rural and Community Hospitals and the Rural Health Association of Utah. He works regularly with state healthcare associations, including LeadingAge Illinois and the Iowa, South Dakota, Colorado, and Montana health care associations. Closer to home, he has led leadership development sessions for the Greater Omaha Chamber. He is also a Maxwell Leadership certified speaker, trainer, and coach.

His signature keynote is You Are Capable of More, built on the ten principles in his book. It is a talk about personal ownership, the self doubt that quietly runs the show for most people, and finally doing the thing you keep putting off. It is the program most audiences ask for first.

The rest of his work branches out from there into the themes he lives in every day. He speaks on resilience and performance, which comes down to how people handle pressure and setbacks without dropping their standard, and on leadership, which he frames as earning trust, holding a line, and developing the people you are responsible for. He speaks on sales, where most of the difference comes from handling objections well and doing the follow up other people skip.

He speaks on culture, which is where retention actually lives, because the decision to stay or leave usually gets made by a direct manager long before anyone fills out an exit survey. He works with teams on building enough trust to do hard work together, with healthcare organizations on patient experience and the small moments with staff that shape what a patient remembers about their care, and with executives on building a company people want to work for, so that recruiting stops being a fight.

Chris Sund delivering a keynote at the NAHCR annual conference
Ready to Book

Let’s bring this to your stage.

Check availability, discuss your event goals, and receive a customized proposal.

Or reach out directly: info@chrissund.com · 402-212-5771
The Countdown Is On

Chris’s book launches August 13.

Join the free virtual launch party — win gear, celebrate live, and find out exactly where to grab your copy first.

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