You Are Capable of a Better Culture.
Build a workplace people never want to leave — the five research-backed drivers that turn disengagement into commitment, and turnover into loyalty.
Culture isn’t the posters on the wall or the values on the website. It’s what your people experience every single day — and every one of those experiences is a choice someone made.
Culture Is Built, Not Inherited
Most organizations treat culture like weather — something that happens to them. The truth: your organization is capable of a better culture, and building it is a set of learnable behaviors, not a personality trait of lucky companies.
Chris Sund has built cultures that won Best Places to Work recognition while scaling fast — in healthcare staffing, one of the hardest retention environments in the economy. This keynote distills that experience into five research-backed drivers — the ones that research and real-world results agree on.
Support. Purpose. Appreciation. Relationships. Knowledge & Growth. When those five are present, engagement stops being an HR metric and becomes how the place feels. When they’re missing, people quit — and they quit people, not companies.
Audiences leave with a clear diagnosis of where their culture leaks energy, and practical moves every leader and team member can make — starting Monday.
Your people want to give more than your culture is getting.
of people believe they’re capable of more than they’re doing now
That’s not a talent problem. That’s untapped energy your culture either unlocks or wastes.
describe their days as somewhat or completely reactive
Only 26% feel highly intentional with their time. Culture sets the default.
second-guess themselves because of their internal voice
Cultures built on support and appreciation quiet that voice. Cultures of fear amplify it.
Source: The Untapped Potential Report — original research from You Are Capable of More, surveying 200+ professionals.
Five Drivers. One Culture.
Five drivers that transform disengagement into commitment — and culture into a lasting competitive edge.
Support
People perform when they know someone has their back — with resources, air cover, and genuine care.
Purpose
Connect every role to the mission. People don’t burn out from hard work — they burn out from meaningless work.
Appreciation
Recognition done right — specific, timely, and personal — is the cheapest, most neglected performance lever there is.
Relationships
People quit people, and they stay for people too. Trust between humans is the infrastructure of culture.
Knowledge & Growth
Show people a path to become more — and they’ll build their future inside your walls instead of outside them.
Five Outcomes. A Culture People Choose.
A Culture Diagnosis
Attendees assess their own team against the five drivers and identify the one lever that will move engagement fastest.
The Retention Connection
Why people really leave — and the leadership behaviors, drawn from the People Quit People playbook, that make them stay.
Appreciation That Actually Lands
Practical recognition habits that feel personal instead of performative — and cost nothing to run.
Culture as Everyone’s Job
Moving culture out of HR’s hands and into daily behavior — every attendee leaves owning one visible culture commitment.
An Engagement Action Plan
A simple 30-day plan leaders can run with their teams to put all five drivers into motion.
This Keynote Is a Fit For
Culture change that outlasts the applause.
Every attendee gets the You Are Capable of More toolkit — free companion resources to the book (August 2026) that keep the culture conversation going inside your organization.
The Team Playbook
Discussion guides and exercises for turning the keynote into team-level culture commitments.
Original ResearchThe Untapped Potential Report
The full research behind the keynote — share it with your leadership team before the event.
Free ResourceThe You Are Capable of More Framework
The one-page framework every attendee can post at their desk.
You Are Capable of More — Launching August 2026
Every program draws from the book’s ten principles across three pillars — Ownership, Discipline, and Growth — and connects your attendees to free companion resources they keep long after the event.
The feedback speaks for itself.
Chris was an outstanding speaker and a highlight of our event. He took the time to deeply understand our organization and thoughtfully personalized every moment. Our staff genuinely loved his message — engaging, relatable, and inspiring from start to finish.
Chris consistently brings knowledge, insight, and practical advice. At our NAHCR Conference he led two impactful sessions and left everyone with tools they could use immediately. His deep understanding of our audience elevates every engagement.
Chris is a thoughtful, intentional leader who fully understands the influence he carries and uses it to positively impact everyone he encounters. His message challenged me to think differently about how I lead, serve, and influence others.
Bring This Keynote to Your Organization
Check availability, discuss your culture goals, and receive a customized proposal.
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