Sales, kickoffs and revenue growth
Chris Sund ran sales for a brewery before he spent a decade in healthcare staffing, where he helped build Uniti Med from a startup into one of the largest healthcare staffing companies in the country, with 10x revenue growth on the core brand. These are his keynotes, workshops and frameworks for sales kickoffs, sales conferences and revenue teams.
Sales Speaker Pages
Each page covers the program, proof and planning details for that kind of event.
Sales Keynote Speaker
Keynotes for sales conferences and sales meetings, built on objection handling, consistency and conviction.
View Page →Sales Kickoff Speaker
An opening or closing keynote for your SKO that sets the tone for the year and gives reps a method they use the next week.
View Page →AI Training for Sales Teams
An SKO breakout or workshop on AI for account research, call prep, follow-up and proposals, paired with LAARC and LOCKS. AI drafts. The rep handles the conversation.
View Page →Healthcare Sales Kickoff
For teams that sell into hospitals, health systems and senior care, from an operator who buys and sells in that market.
View Page →SaaS Sales Kickoff Speaker
For software and tech revenue teams: LAARC on the incumbent vendor, no budget and send me a proposal, and LOCKS for multi-stakeholder deals and renewals.
View Page →Tech Company Keynote Speaker
For SaaS, health tech and data companies: kickoffs, all-hands and offsites, from the COO of Nebula, an AI-powered talent sourcing platform.
View Page →Customer & User Conferences
A main-stage keynote for software companies’ customer conferences that serves the customers’ own teams, not a product pitch.
View Page →Real Estate Sales Rallies
Brokerage kickoffs, agent sales rallies and association conventions: LAARC on listing objections and LOCKS for transactions that stall.
View Page →Mortgage & Lending Sales
Loan officer meetings and mortgage kickoffs: rate objections, referral partners and pipeline discipline.
View Page →Bank Sales Culture
Service-to-sales without pressure tactics, for branches, commercial lenders and treasury teams.
View Page →Medical Device & Pharma Sales
For national sales meetings, POA and launch meetings where reps sell past value analysis, contracts and limited access.
View Page →Company Kickoff Speaker
For all-hands and annual kickoffs where sales, operations and support are in the same room.
View Page →President’s Club & Sales Awards
For award trips and recognition nights that honor top performers and raise the bar for next year.
View Page →Revenue Growth Speaker
For leadership meetings and business conferences focused on how a company grows revenue without losing its people.
View Page →Sales Leadership Speaker
For sales managers and VPs: coaching through objections, deal reviews and keeping top performers.
View Page →Sales Programs
The keynote and workshop formats. Workshops run as a keynote, half day or full day.
You Are Capable of More: Sales
The sales version of Chris’s signature keynote, delivered at the Definitive Healthcare Sales Kickoff.
View Program →Handle Objections
A keynote program on working through price pushback, stalls and “we’re all set” without forcing the close.
View Program →Sales Training Workshop
Hands-on objection and deal practice for your team, in a half day or full day format.
View Program →The Frameworks
The methods Chris teaches on stage, each with its own page.
Crack the Code of the Deal
Five conditions a buyer needs before a deal closes. Hit four and the lock stays shut.
View Framework →Objection Handling
Listen, Acknowledge, Ask, Respond, Confirm. A five-step conversation for any objection.
View Framework →Motivation
What actually moves people at work, for leaders who need more from a team when the comp plan is already set.
View Framework →Read the Playbook
Chris’s articles on sales and growth, written from his own experience running revenue teams.
How to Increase Sales
Where more sales actually come from when you cannot just add reps.
Read Article →How to Grow Revenue Fast
What Chris learned growing a company 10x, and what fast growth breaks if you are not ready.
Read Article →How to Close More Deals
Why deals stall, and how to find the missing condition before the buyer goes quiet.
Read Article →How to Motivate a Sales Team
Motivation that lasts longer than the contest, from a leader who manages sellers today.
Read Article →Sales Kickoff Themes and Ideas
Themes for your SKO, what each one is for, and how to carry it through the whole event.
Read Article →How to Plan a Sales Kickoff
The end-to-end plan: goals, budget, timeline, speaker, breakouts, the 90 days after, and how to measure whether it changed Q1.
Read Article →More: How to Handle Objections in Real Estate · How to Handle Price Objections · How to Handle Objections Like a Pro · Nobody Wants to Be Overcome · Sales Kickoff Agenda Template · Free Resources: LAARC Cheat Sheet and SKO Checklist
Definitive Healthcare Sales Kickoff
Chris delivered You Are Capable of More: Sales at the Definitive Healthcare Sales Kickoff in Boston, to a room of 800+ sales professionals and leaders, with objection handling taught through the LAARC method.
Chris would be an incredible addition to any live audience. I’ve seen him speak multiple times, including our Sales Kickoff in front of 800+ people, which he crushed. Each time he finds a unique way to connect on both a personal and professional level.Jack Tiernan, Manager of Sales Training, Definitive HealthcareSee the Event →
Related: Corporate & Event Types · Healthcare Speaking · All Speaking Events
Stages I Have Spoken On
Bring Chris to Your Sales Kickoff
Tell Chris who is in the room and what you want your sellers doing differently afterward. You’ll get a fast, straight answer on fit and availability.
Check Availability & FeesResponse within one business day · Speaker kit, bio & headshots · Bulk book orders