Your Reps Sell to Hospitals. So Does He.
Chris Sund runs a healthcare staffing company that sells into hospitals and health systems every day, so he knows how health system buyers raise objections. Your sales kickoff gets someone who hears those objections every week.
Healthcare Buyers Do Not Say No the Way Other Buyers Do
Health IT, healthcare data, medical device, pharma services and staffing reps all hit the same wall: long cycles, committees, budget pushback, and the “send me some info” that ends a deal quietly. Chris hears those objections from health system buyers every week. His kickoff keynote gives reps a way to hear what the objection is really about and a conversation to work through it.
- A way to diagnose which buying condition is missing instead of guessing
- A five-step conversation for price pushback and stalls
- Rejection treated as data, not identity, through a long sales cycle
- Ownership of the inputs reps control while deals sit in committee
- Conviction that transfers, because buyers mirror the seller’s belief
Proof: The Definitive Healthcare Sales Kickoff
Chris delivered You Are Capable of More: Sales at the Definitive Healthcare Sales Kickoff in Boston, to a room of 800+ sales professionals and leaders at a company that provides healthcare commercial intelligence across the health economy. The session covered a consistency system, objection handling with listen, acknowledge, ask, respond, confirm, rejection resilience, ownership of the number, and conviction that transfers.
Chris would be an incredible addition to any live audience. I’ve seen him speak multiple times, including our Sales Kickoff in front of 800+ people, which he crushed. Each time he finds a unique way to connect on both a personal and professional level.
Each time he finds a unique way to connect with his audience on both a personal and professional level keeping everyone engaged and attentive. He speaks about how he motivates others and what it takes to be successful in today’s corporate world.
Programs for Healthcare Sales Teams
Every session is customized to your product, your buyers and your year.
You Are Capable of More: Sales
The kickoff keynote: consistency, rejection resilience, and two frameworks your CRM will see on Monday.
The LAARC Method
Listen, acknowledge, ask, respond, confirm. The objection conversation, published by LeadingAge Illinois and written up by Cisive and NAHCR.
The LOCKS Framework
Crack the Code of the Deal. Chris’s deal framework: Love the Product, Own Belief, Confidence in You, Kickoff Plan and Stakes, the five conditions a buyer needs before a deal closes, so reps know which one is missing.
Sales Training Workshop
A hands-on session where reps practice the frameworks against their own objections.
Who Books This Session
Related pages: Sales Kickoff Speaker · Sales Leadership Speaker · Healthcare Keynote Speaker · Healthcare Staffing Speaker · Sales Kickoff Agenda Template
What Healthcare SKO Planners Ask
Is the content specific to healthcare sales?
Yes. Before the event Chris asks for the objections your reps hear most from hospital and health system buyers, and the session is practiced against those, not generic corporate examples.
What does the team actually leave with?
Two named frameworks. LOCKS diagnoses which of five buying conditions is missing. LAARC (listen, acknowledge, ask, respond, confirm) is the conversation that follows. Plus the consistency, resilience and ownership habits from You Are Capable of More: Sales.
Can the keynote be paired with a working session?
Yes. The program runs as a keynote, a breakout, or a sales training workshop. A common SKO format is the general-session keynote followed by a smaller working session where reps practice on their own objections.
Chris runs a healthcare staffing company. Is there a competitive conflict?
Content focuses on principles and practices, never proprietary strategy or client specifics. Chris already speaks at industry events across the healthcare and staffing space on that basis.
Where does the keynote fit in a kickoff agenda?
Most teams use it to open day one or to close the final general session. The sales kickoff agenda template shows one-day and two-day schedules with speaker slot timing.
Can every rep get a copy of the book?
Yes. Kickoffs regularly pair the keynote with a copy of You Are Capable of More for every rep. Bulk pricing and signed editions are available through bulk orders.
You Are Capable of More
The bestselling book behind the keynote, and the 2026 Paris Book Festival winner in the How-To category. Ten principles for closing the gap between what a team is producing and what it is actually capable of.
Kickoffs regularly pair the keynote with copies for every rep. Bulk pricing and signed editions are available.
He Sells Into Health Systems Too
Chris took Uniti Med from startup to one of the largest healthcare staffing companies in the US: 10x revenue growth on the core brand, #3 on the Inc. Regionals list of the fastest-growing companies in the Midwest, and a Fortune Best Workplaces award along the way.
Before healthcare he spent ten years in restaurants and beverage, finishing as head of sales and marketing for a brewery. He has carried a number, and he still leads the teams that do.
He is President & COO of Uniti Med, GQR Healthcare, and Nebula, a Maxwell Leadership Certified coach, an Inc. contributor, and a Forbes Business Council member.
As Seen & Heard
Television, national business press, and the podcasts where Chris talks sales, growth, and healthcare workforce.
Stages I Have Spoken On
Where Sales and Healthcare Audiences Have Heard Chris
Kickoffs and conferences where Chris has taught objection handling and sales performance.
Definitive Healthcare SKOBoston, MASIA Healthcare Staffing SummitArlington, TXNAHCR 2025 Annual ConferenceHealthcare RecruitmentLeadingAge IllinoisAnnual ConferenceemPower Breakfast LincolnLincoln, NEYP SummitOmaha, NEAlso: Speaking Frameworks · Nobody Wants To Be Overcome · How to Handle Objections · See all speaking engagements →
Bring Chris to Your Healthcare Sales Kickoff
Tell Chris what you sell, who you sell it to, and the objections your reps hear most. You’ll get a fast, straight answer on fit and availability.
Check Availability & FeesResponse within one business day · Speaker kit, bio & headshots