A rep comes back from a call and says it went great, and then the deal stalls. Nobody can say why. So the team does more follow-up, sends another case study, drops the price, and none of it works, because none of it touches the thing that was actually missing.This workshop gives the team two tools and the time to use them. LOCKS names the five conditions that must all be met before a buyer will close, so a rep can hear an objection and know which one is missing. LAARC is the conversation that follows: Listen, Acknowledge, Ask, Respond, Confirm. Then the room practices both, out loud, on the objections it hears every week.Chris Sund did not learn sales from a book. Before healthcare staffing he spent ten years in the restaurant and beverage industry, finishing as head of sales and marketing for a brewery. He then helped build Uniti Med from a startup into one of the largest healthcare staffing companies in the country, with 10x revenue growth on the core brand and a #3 ranking on the Inc. Regionals list of the fastest-growing companies in the Midwest. The frameworks in this workshop are the ones his own teams use.