Definitive Healthcare SKO
You Are Capable of More: Sales — Chris Sund was invited to deliver a keynote at the Definitive Healthcare Sales Kickoff (SKO) Event, speaking to a team of high-performing sales professionals and leaders committed to growth and results.


About Definitive
Healthcare.
Definitive Healthcare is a leading provider of healthcare commercial intelligence, helping companies across the health economy find and act on the data they need to drive growth. Their Sales Kickoff events bring the team together to align strategy, celebrate success, and set the tone for the year ahead.
Each SKO, attendees gain:
- Alignment on company vision, strategy, and priorities
- Inspiration and motivation to perform at their best
- Practical tools and skills to elevate their performance
- Energy and momentum to carry into the new year
You Are Capable of More: Sales
Chris Sund was invited to deliver a keynote at the Definitive Healthcare Sales Kickoff (SKO) Event, speaking to a team of high-performing sales professionals and leaders committed to growth and results.
The session was You Are Capable of More: Sales, with objection handling taught through the LAARC method. Planning a kickoff for a team that sells into hospitals and health systems? See Healthcare Sales Kickoff Speaker. Selling software or data to a buying committee? See SaaS Sales Kickoff Speaker and Tech Company Keynote Speaker.
A Consistency System
Prospecting cadences and follow-up habits that don’t depend on motivation.
Objection Mastery
Listen, acknowledge, ask, respond, confirm.
Rejection Resilience
Treating rejection as data, not identity.
Ownership of the Number
Accountability for the inputs sellers control.
Conviction That Transfers
Buyers mirror the seller’s belief.
Handling Objections
Listen
Acknowledge
Ask
Respond
Confirm
Feedback from Definitive Healthcare.
Chris would be an incredible addition to any live audience. I’ve seen him speak multiple times, including our Sales Kickoff in front of 800+ people, which he crushed. Each time he finds a unique way to connect on both a personal and professional level.
Each time he finds a unique way to connect with his audience on both a personal and professional level keeping everyone engaged and attentive. He speaks about how he motivates others and what it takes to be successful in today’s corporate world.

You Are Capable of More
The bestselling book behind the keynote — ten principles for closing the gap between what a team is producing and what it is actually capable of. Most sales teams are not short on talent; they are short on belief that the next tier is available to them.
Kickoffs regularly pair a keynote with copies for every rep. Bulk pricing and signed editions are available.

You Are Capable of More.
This keynote is built on the ten principles in Chris’s bestselling book, You Are Capable of More. Copies can be bundled for attendees, and Chris can run a signing table after the session.
Winner, How-To Category2026 Paris Book FestivalAbout the Book →Official Book Site →
Bring This to Your Sales KickoffBook Chris for your event.
Chris speaks on sales performance, leadership, and building high-performing teams for SKOs, sales conferences, and corporate leadership events. Check availability and receive a customized proposal.


































