Rural Health Association of Utah
Winning the Talent Battle: How to Build a Magnetic Brand — Chris Sund keynotes on employer branding and talent strategy for rural healthcare leaders competing in one of the most challenging talent markets in the country.
Care for Utah’s
rural communities.
The Rural Health Association of Utah advocates for the health and wellbeing of rural Utahns by improving access to quality healthcare. The Annual Conference brings together rural health leaders, administrators, and practitioners to address the unique workforce, policy, and operational challenges facing healthcare in underserved communities.
Winning the Talent Battle
How to Build a Magnetic Brand
Rural healthcare organizations face the steepest talent challenges in the industry, competing against urban health systems, travel nursing agencies, and better-resourced employers for the same limited pool of candidates.
This keynote gives leaders the employer branding framework they need to make their organization the place candidates choose, even in a competitive market.
The Real Competition
Who you are actually losing candidates to.
Your Employer Brand
What candidates believe before they apply.
The Magnetic Pull
Making people want to choose you.
Winning Locally
Advantages only rural organizations have.
What Attendees Will Take Away
A clear view of the rural talent market and its pressures.
An employer branding framework built for limited budgets.
Ways to turn rural identity into a hiring advantage.
Actions leaders can apply immediately.
Feedback from healthcare leaders.
His topics are well researched, and he weaves in practical tips and real-life examples that make every session realistic and relatable.
Chris consistently brings knowledge, insight, and practical advice to every presentation, elevating the value he brings to every engagement.
I always have takeaways to put into action after Chris’ sessions. He cares deeply about uplifting the entire profession.
You Are Capable of More.
Chris is the author of the bestselling You Are Capable of More. Copies can be bundled for attendees, and Chris can run a signing table in the exhibit hall — which drives traffic for your sponsors.
Winner, How-To Category2026 Paris Book FestivalAbout the Book →
Bring This to Your ConferenceBook Chris for your event.
Chris speaks on talent strategy, employer branding, and healthcare workforce for conferences and leadership events nationwide. Check availability and receive a customized proposal.