Winning the Talent Battle: How to Build a Magnetic Brand

In today’s healthcare landscape, talent isn’t just scarce—it’s in control. Candidates research employers the way they research hotels and restaurants, forming impressions long before they talk to a recruiter. Rural and community hospitals often face the biggest challenges, competing against large systems with bigger budgets and bigger brands. But here’s the opportunity: you don’t need a large marketing department to build a powerful employer brand. You need clarity, consistency, and the right strategy.

In this interactive, insight-packed session, leadership and workforce expert Chris Sund reveals how healthcare facilities can elevate their employer brand, attract stronger candidates, and strengthen retention by improving their digital presence and storytelling. Attendees will explore how Google, Facebook, and LinkedIn shape perception; how simple recognition practices build reputation; how to identify the right talent audiences; and how to create sustainable content that highlights culture, community, and purpose.

Through real-world examples, industry data, and hands-on workshop moments, Chris will help leaders rethink how they show up online and give them practical tools to become the employer everyone wants to work for—without needing a huge budget or marketing team.

Key Objectives You Will Learn:

1. Evaluate their Facility’s Digital First Impression – Identify how candidates perceive their organization on Google, Facebook, LinkedIn, and job boards, and understand the impact those impressions have on recruiting and retention.

2. Apply the Core Principles of an Effective Employer Brand – Learn how to communicate a consistent, authentic story that showcases culture, strengths, and mission across all digital platforms.

3. Use Employee Recognition as a Strategic Recruitment Tool – Discover simple, sustainable ways to highlight staff, celebrate wins, and turn everyday culture moments into content that attracts talent.

4. Map Their Target Talent Audience – Identify key competitor facilities and talent pools, analyze why employees move between organizations, and create messaging that resonates with their ideal candidates.

5. Build a Sustainable Content and Posting Strategy – Develop a realistic posting cadence, choose high-impact content themes, and create systems that help teams maintain consistency without adding more work.