Signature Keynote · Talent & Hiring

Winning the Talent Battle

How to Build a Magnetic Employer Brand

Talent isn't just scarce — it's in control. This keynote reveals how organizations can elevate their employer brand, attract stronger candidates, and improve retention using clarity, consistency, and smart digital strategy — without a large marketing budget.

0%
of job seekers research your organization before applying
1 in 0
decide not to apply based on what they find
0
practical pillars every organization can put to work immediately
About This Keynote

Your employer brand is already telling a story. Take control of it.

Every job posting, every review, every post from one of your employees is shaping how candidates see you — whether you're intentional about it or not. In today's market, your employer brand isn't a nice-to-have. It's a strategic asset.

Drawing on his experience leading one of the nation's largest healthcare staffing organizations, Chris shows audiences exactly how top employers attract stronger candidates and keep them — using authenticity, consistency, and smart digital strategy instead of a bigger budget.

Audiences leave with a clear, practical playbook they can start executing Monday morning.

KeynoteBreakout SessionWorkshop
Chris Sund delivering the Winning the Talent Battle keynote
The Framework

The Five Pillars of a Magnetic Employer Brand

A step-by-step framework for taking control of the story your brand is telling — in order, from foundation to long-term advantage.

01

Online Presence

Own the first impression. What candidates find when they search you — and how to shape it deliberately.

02

Culture Visibility

Make your real culture visible. Turn your best employees into your most credible storytellers.

03

Targeting Strategy

Speak directly to the candidates you want — and stop trying to appeal to everyone.

04

Content Strategy

Consistent, authentic content across every touchpoint — careers page, postings, interviews, onboarding.

05

The Long Game

Measure what matters, close the gap between promise and experience, and build a brand that compounds.

Outcomes

What your audience walks away with.

A Brand Audit They Can Run Immediately

A clear-eyed look at the story their organization is currently telling candidates — and where the gaps are.

A Defined Employee Value Proposition

The specific, honest, differentiating answer to the question every candidate asks: "What's it actually like to work there?"

Low-Cost, High-Impact Digital Strategies

Practical tactics for standing out in competitive markets — built for organizations without big marketing budgets.

Metrics That Prove It's Working

Time-to-fill, offer acceptance, referral rates, and the feedback loops that turn employer brand into a habit.

Best For

Built for the teams fighting the talent battle.

Healthcare HR ConferencesStaffing & Recruiting EventsRural & Community HospitalsHR & Talent Acquisition TeamsAssociation Events
What People Say

The feedback speaks for itself.

Chris consistently brings knowledge, insight, and practical advice. At our NAHCR Conference he led two impactful sessions and left everyone with tools they could use immediately. His deep understanding of our audience elevates every engagement.

Gina Salazar
Talent Acquisition Lead, University of Kansas Health System & NAHCR Board

Chris would be an incredible addition to any live audience. I've seen him speak multiple times — including our Sales Kickoff in front of 800+ people, which he crushed. Each time he finds a unique way to connect on both a personal and professional level.

Jack Tiernan
Manager of Sales Training, Definitive Healthcare
Ready to Book

Bring This to Your Stage

Check availability, discuss your event goals, and receive a customized proposal. Every program is tailored to your event theme, industry, and audience.

Or reach out directly: info@chrissund.com · 402-212-5771
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