Win More Work and Keep Your Best Electricians, Starting Monday.
Chris Sund speaks at electrical contractor conventions, chapter meetings and company events about the business side of running a shop: growing the work, selling and winning bids, keeping journeymen and apprentices, leading foremen, and using AI to take paperwork off everyone’s plate. He loves speaking to blue-collar rooms, and he believes the sales and growth habits that grew his own company work in any business that serves customers.
What an Electrical Contractor Audience Gets
Electrical contractor associations such as NECA and IEC hold national conventions along with chapter meetings, apprenticeship events and management conferences throughout the year. The people at those events are owners, project managers, estimators and foremen who already know the trade better than any speaker ever will. What they are looking for is help with everything around the work: winning the right jobs at the right margin, keeping good electricians from being poached, and getting their best field people ready to lead.
That is where Chris comes in. He does not talk about code, means or methods, and he says so up front. He talks about the sales, recruiting and leadership practices that took his company to 10x revenue growth in two years, and he translates each one into the language of bids, crews and jobsites, so the room leaves with things to try on Monday.
For Owners and PMs
Growth, pricing conversations and follow-up that turn more bids into signed work.
For Foremen
Leading a crew after being promoted for being the best electrician on it.
For Apprenticeship Programs
Keeping apprentices through the hard first years and helping them see a future in the company.
For the Office
Practical AI for estimates, proposals, job posts and reports.
Topics for Electrical Contractor Conferences
- Growth and winning bids. Follow-up discipline, handling “your number is too high” without dropping the price, and knowing what a deal needs next with LOCKS. More in how contractors win more bids.
- Keeping electricians and apprentices. The first week, the foreman relationship and a visible path from apprentice to journeyman to foreman. See how to recruit and keep skilled trades workers.
- Leadership for foremen. Giving feedback, running a good morning huddle and building trust with a crew. See frontline leader sessions.
- AI for contractors. Turning field notes into change orders, drafting proposals and writing job posts in minutes. See AI for contractors.
Proof: Contractor Stages
Chris closed the program at the MICA 2026 Fall Business Meetings in Omaha for the Midwest Insulation Contractors Association with Take Back Your Time with AI, a working session where members brought the tasks they would rather not be doing. He presents to post-frame builders and suppliers at the NFBA Conference & Expo in Columbus, Ohio, in February 2027.
Chris would be an incredible addition to any live audience. I’ve had the privilege of seeing Chris speak a few times now, including at our company’s Sales Kickoff in front of 800+ people — which he crushed. Each time he finds a unique way to connect with his audience on both a personal and professional level, keeping everyone engaged and attentive.
I’ve heard Chris present several times. His topics are well researched, his presentation style has a good flow, and he weaves in practical tips and real-life examples that make the discussion realistic and relatable. We would love to have him present again.
Chris consistently brings a wealth of knowledge, insight, and practical advice to every presentation. At our NAHCR Conference he led two impactful sessions, acknowledged the real challenges we face, and shared valuable strategies. His deep understanding of our audience and commitment to the profession elevate the value he brings to every engagement.
Programs for Electrical Contractors
Every session is customized to your members, whether the room is mostly owners, a chapter meeting or an apprenticeship graduation.
You Are Capable of More Sales
The LOCKS framework for winning more bids and better customers.
Winning the Talent Battle
Becoming the shop electricians want to work for and refer their friends to.
You Are Capable of More: Leadership
For foremen and superintendents stepping up to lead crews.
Take Back Your Time with AI
The live working session booked by MICA, built around real contractor tasks.
You Are Capable of More
The signature keynote for a convention general session or awards banquet.
Formats
Each program runs as a keynote, a breakout, a half-day workshop or a full-day workshop, in person. Early-morning slots are welcome.
Keynote
A convention general session with stories and one tool the room can use on the next job.
Breakout
A management or foreman track session with time for real questions from the floor.
Half Day
Owners and PMs work through their own bid follow-up or hiring process and leave with a written plan.
Full Day
A leadership day for foremen and superintendents, or a full growth day for an owner group.
Who Books This Session
Related pages: Construction & Trades Keynote Speaker · Skilled Trades Speaker · AI Speaker for Contractors · Choosing a Contractor Association Speaker
What Electrical Contractor Planners Ask
Does Chris speak at NECA or IEC events?
Associations like NECA and IEC hold national conventions and chapter events, and Chris is available for both. He has presented to contractors at the MICA 2026 Fall Business Meetings and presents at the NFBA Conference & Expo in February 2027. He builds each session around your members.
Chris comes from healthcare staffing. Why is he a fit for electrical contractors?
Because the problems he solves are business problems: selling, recruiting, keeping people and leading the leaders in the middle. Early in his career he managed restaurants and ran sales and marketing for a brewery, and he has always enjoyed blue-collar rooms. He is clear that he does not comment on code or methods.
What topics land best with electrical contractors?
Winning more bids, keeping electricians and apprentices, leadership for foremen, and practical AI for estimates, proposals and paperwork. Most events pick one for the general session and one for a breakout.
Can attendees earn continuing education credit?
Yes, and it has been done before. His sessions have been approved for CE credit at past conferences. The host association handles the CE application with its accrediting body.
What formats are available?
A keynote, a breakout, a half-day workshop or a full-day workshop, all in person.
You Are Capable of More
The bestselling book behind the keynote, and the winner of the How-To category at the 2026 Paris Book Festival. Ten principles for closing the distance between what a crew is doing today and what it is capable of.
At the MICA Fall Business Meetings every attendee went home with a copy. Contractors often do the same for their foremen, apprentices or whole shop.
He Grew a Company by Selling and Keeping People
Chris is President & COO of Uniti Med and GQR Healthcare and COO of Nebula. He helped grow Uniti Med 10x in revenue in two years, which earned #3 on the Inc. Regionals list of the fastest-growing companies in the Midwest and a Fortune Best Workplaces award.
Early in his career he managed restaurants and then ran sales and marketing for a brewery, working routes with distributors and store managers. He has spent the past decade in healthcare staffing, where the business lives or dies on recruiting, so the hiring and retention material comes from his day job.
He is the bestselling author of You Are Capable of More, a Maxwell Leadership Certified coach, and he writes for Forbes and Inc.
Stages I Have Spoken On
Where Contractor and Business Audiences Hear Chris
Contractor stages, plus the sales and business rooms where the same material was built.
MICA Fall Business MeetingsOmaha, NE · Oct 2026NFBAPOST-FRAMENFBA Conference & Expo 2027Columbus, OH · Feb 2027Definitive Healthcare Sales KickoffBoston, MA · 800+ sellersGreater Omaha Chamber POWER ConferenceOmaha, NEemPower BreakfastBellevue, NEDisruptHR OmahaOmaha, NEAlso: Home Services Contractors · Labor Shortage Speaker · All Industries · See all speaking engagements →
Bring Chris to Your Electrical Contractors Event
Tell Chris who will be in the room, the format you are considering and what your members are working on this year. You’ll get a quick, honest answer on fit and availability.
Check Availability & FeesResponse within one business day · Speaker kit, bio & headshots