Practical AI for Agents, With a Broker’s Guardrails.
Agents and staff leave with prompts for listings, follow-up and transactions they can use Monday, and the review step that keeps them accurate.
Chris Sund speaks at brokerage sales meetings, office kickoffs and real estate association conventions about using AI for the work that eats an agent’s week: listing descriptions written from approved facts, client follow-up, market-update content, transaction checklists and SOPs for assistants. Every example uses ChatGPT or Claude, a five-part prompt anyone can learn, and guardrails on fair housing language and accuracy, with a person reviewing every word before it is published or sent.
Why are brokerages and real estate associations booking AI sessions?
Agents are already using AI, often on their own, with no shared rules. Brokers are asking two questions at once: how do we help our people save time, and how do we make sure nothing goes out that is inaccurate or that creates a fair housing problem?
This session answers both. It shows agents and staff practical uses they can try Monday, and it builds the review step into every prompt so the broker can stand behind what gets published.
Listings and marketing
Descriptions, social posts and emails drafted from approved property facts in minutes, then checked.
Follow-up that actually happens
Past clients, open houses and sphere contacts get a timely, specific note instead of nothing.
Transactions without dropped balls
Checklists and deadline reminders drafted from the contract dates your team confirms.
Guardrails the broker sets
Fair housing language, accuracy and client privacy are built into the prompts, with a person reviewing every output.
Six places AI gives agents and brokerages time back
The workshop is built on six areas. For a real estate audience, each one is rewritten around listings, clients and transactions. Each card links to a full guide.
Find Revenue
Find the next conversation.
AI searches public sources such as new construction, relocations, local employer expansions and community news, and suggests who in your database to contact and why. You decide who gets the call.
Read the guide→02Win Work
Answer a lead with a useful reply.
Paste in an inquiry from a buyer or seller. AI lists what you still need to know, drafts the questions in order and a reply with a clear next step. It does not quote values, rates or terms.
Read the guide→03Strengthen Your Website
Make your website and profiles work.
AI reviews your site and agent profiles as a buyer or seller would, and ranks the five changes most likely to turn a visit into a call. Profiles stay accurate and current.
Read the guide→04Create Marketing
Turn listings and closings into content.
From approved facts and photos, AI drafts the listing description, a social post, a just-sold note and a market-update email. Nothing describes who a home is ideal for.
Read the guide→05Organize Operations
Turn contract dates into a checklist.
From the dates and contingencies your team confirms, AI drafts a transaction checklist, client update emails and a weekly status note. Missing dates are marked, never guessed.
Read the guide→06Build Repeatable Processes
Write the SOPs your assistants need.
An experienced agent or transaction coordinator talks through how they open a file for ten minutes. AI turns it into an SOP for new assistants, with unclear steps flagged.
Read the guide→Tell AI Five Things
Every prompt in the session follows the same five-part structure, so attendees can write their own after they leave. Here is how it reads for an agent. The full framework is on Tell AI Five Things: The Five-Part Prompt.
Role
Who is it?“Act as a listing copywriter.”
Task
What should it do?“Write the description.”
Details
What should it know?“Use these approved facts.”
Format
What should it make?“150 words and a social post.”
Guardrails
What must it avoid?“Describe the home, not the buyer.”
Role+Task+Details+Format+Guardrails
If the first result is weak, add the detail you left out.
Example: the listing description from approved facts
This is an example of how the five-part prompt reads for a listing. Paste the approved property facts at the bottom. The guardrails do most of the work.
The human-review step: the agent checks every fact against the listing data, removes anything that cannot be verified, and reviews the language against fair housing guidelines and brokerage policy before anything is published.
More prompts from the workshop, grouped by the six areas, are in the free AI Prompt Library for Business Owners. No email required.
The rules every prompt in the session follows
AI writes fast and confidently, including when it is wrong. In real estate the cost of a wrong word is high, so the session builds four guardrails into every example.
Fair housing language
Describe the property, never the people. Prompts forbid describing who a home suits or characterizing a neighborhood by who lives there, and a person reviews the language against fair housing guidelines and brokerage policy.
Accuracy
AI drafts only from approved facts. Square footage, school assignments, taxes and HOA details come from the listing data and are verified by the agent, never generated.
Client privacy
Client names, financial details and contract documents stay out of public tools unless your brokerage has approved a tool and a policy for them.
Human review, every time
Nothing is published or sent without an agent reading it. AI writes the first draft. The licensed professional owns the final one.
Keynote, half day or full day
Delivered in person as a brokerage sales meeting session, an office or company kickoff, or a convention education session or keynote for a real estate association.
The six areas in one session
The framework, live examples from all six areas rewritten for your industry, and the Monday Morning close. Works as a general session or a breakout.
Hands-on with your own work
Attendees bring the tasks that eat their week and build their own prompts with the five-part framework, then test them on real examples from their own desks.
Teams build their own workflows
A hands-on workshop where teams build and test their own workflows across the six areas and leave with a written plan for who uses what, starting Monday.
Tailored to real estate
Before the event Chris asks how your agents and staff spend their week and which documents they produce most, then rewrites the examples around listings, client follow-up and transactions in your market.
The field guide
Attendees get the field guide with every prompt, the worksheets and a simple Monday plan. It is sent to the host as a PDF after the event to share with everyone in the room. Nothing on this site is gated.
Tool-neutral
Every prompt runs in ChatGPT or Claude, or in the tool your organization has already approved. No software to buy, no IT project, nothing to install.
Built for brokerages, teams and real estate associations
The session works for agents, team leads, transaction coordinators, assistants and the brokers who set the rules. Chris is not a real estate professional and does not advise on contracts, pricing or law. He teaches the tools and the review discipline.
Related pages: Real Estate Keynote Speaker · How to Handle Objections in Real Estate · Mortgage & Lending Speaker · AI Keynote Speaker · Take Back Your Time with AI
Proof: an AI session built with business owners
Chris delivered Take Back Your Time with AI to close the MICA 2026 Fall Business Meetings in Omaha in October 2026 for the Midwest Insulation Contractors Association, and presents it at the NFBA Conference & Expo (National Frame Building Association) in Columbus, Ohio, February 8–10, 2027. Those two rooms are where the session was built: owners and managers with real work in front of them and no patience for hype.
For the sales side of real estate, Chris taught objection handling to 800+ sellers at the Definitive Healthcare Sales Kickoff and to business owners and professionals at the emPower Breakfast. That work is behind his guide to real estate objections, and a brokerage can pair the AI session with an objection-handling session on the same day.
His topics are well researched, and he weaves in practical tips and real-life examples that make every session realistic and relatable.
Chris consistently brings knowledge, insight, and practical advice to every presentation, elevating the value he brings to every engagement.
Chris would be an incredible addition to any live audience. Each time he finds a unique way to connect on both a personal and professional level, keeping everyone engaged and attentive.
What Brokers and Association Planners Ask
Do attendees need AI experience?
No. The session starts with a five-part prompt anyone can learn and builds from there, so people who have never opened ChatGPT can follow along. People who already use AI leave with better prompts, guardrails and a way to check the results.
Which AI tools does the session use?
ChatGPT and Claude. Every prompt runs in either one, and Chris shows the work in both. If your organization has already approved a specific tool, the examples run in that instead. Nobody is asked to buy new software.
Is our data safe?
The session teaches guardrails for exactly that. Client names, financial details and contracts stay out of public tools unless your brokerage has approved a tool and a policy. Prompts draft only from approved facts, tell AI never to invent property details, and keep descriptions about the property, not the people. A person reviews everything before it is published or sent.
Can it be tailored to real estate?
Yes. The examples are rewritten around listings, client follow-up, market updates and transactions, and around the rules your brokerage or association already has. The six areas and the framework stay the same.
Do you sell software?
No. Chris is COO of Nebula, an AI talent sourcing platform, which is part of why he uses these tools every day, but the session is tool-neutral and is not a pitch for Nebula or any other product.
Keynote or workshop: which should we book?
A keynote fits a general session or breakout: the six areas, live examples and one task to try Monday. A half-day or full-day workshop is hands-on, and teams build their own workflows on their own work. Many groups pair a conference keynote with a workshop for a smaller leadership or practitioner group. The full program is on Take Back Your Time with AI.
Stages I Have Spoken On
