Answer Faster. Follow Up. Get Hours Back.
Sales, parts and service teams leave with prompts for quotes, follow-ups and SOPs they can use on Monday.
Chris Sund speaks at equipment, auto and ag dealer meetings and distributor conferences about using AI for the work that slows a dealership down: responding to quote requests, following up with customers, writing service-department SOPs and turning completed jobs and deliveries into marketing. Every example uses ChatGPT or Claude, a five-part prompt anyone can learn, and a person checking the result before it reaches a customer.
Why are dealer meetings and distributor conferences booking AI sessions?
Dealers and distributors win on speed and follow-through. The customer who asked for a quote is asking two other dealers too, and the first clear answer usually gets the next conversation. Meanwhile the people who could answer are buried in email, paperwork and the same questions every day.
This session shows sales, parts and service teams how to hand the drafting and organizing to AI, so more of their time goes to customers. It is practical, tool-neutral and built around the requests a dealership actually gets.
Quote requests
A clear reply and the right questions the same day, while the estimate waits for facts.
Follow-ups
Every open quote and every delivery gets a timely, specific follow-up instead of falling through.
Service SOPs
What your best technician and service writer know, captured before they retire.
Marketing from real work
One delivery or completed repair becomes a week of honest content.
Six places AI gives a dealership time back
The workshop is built on six areas. For dealers and distributors, each one is rewritten around sales, parts and service. Each card links to a full guide.
Find Revenue
Find the next customer conversation.
AI searches public sources such as fleet expansions, new construction, farm and business news and public bids for signs a customer will need equipment or service soon. Your team decides who to call.
Read the guide→02Win Work
Turn a quote request into a fast reply.
Paste in a customer request. AI lists what is missing, such as model, serial or VIN, hours and timeline, drafts the questions and a reply with a next step, and later builds the quote from pricing your team approved.
Read the guide→03Strengthen Your Website
Make your website do its job.
AI reviews your site and listings the way a customer would and ranks the five fixes most likely to turn a visit into a quote request or a service appointment.
Read the guide→04Create Marketing
Turn deliveries and jobs into marketing.
One delivery, with the customer’s permission, or one completed repair becomes a website post, a Google Business post, a social post, a customer email and a sales sheet.
Read the guide→05Organize Operations
Turn scattered notes into next steps.
Sales meeting notes, service write-ups and texts become an action list with owners and dates, and open quotes become a follow-up list. Nothing is guessed.
Read the guide→06Build Repeatable Processes
Capture what your experienced people know.
A senior technician or parts manager talks through a process for ten minutes. AI turns it into a service-department SOP for new hires, with unclear steps marked for expert review.
Read the guide→Tell AI Five Things
Every prompt in the session follows the same five-part structure, so attendees can write their own after they leave. Here is how it reads for a dealership. The full framework is on Tell AI Five Things: The Five-Part Prompt.
Role
Who is it?“Act as a service manager.”
Task
What should it do?“Answer this request.”
Details
What should it know?“Use the customer’s email.”
Format
What should it make?“A reply and five questions.”
Guardrails
What must it avoid?“Do not invent prices or diagnoses.”
Role+Task+Details+Format+Guardrails
If the first result is weak, add the detail you left out.
Example: answering a parts or service request
This is an example of how the five-part prompt reads for a dealership. Paste a real customer email at the bottom. AI finds the gaps. Your team confirms the job.
The human-review step: the service or parts manager reads the reply, confirms nothing about price, availability or coverage was made up, and sends it. The response goes out fast. The quote waits for facts.
More prompts from the workshop, grouped by the six areas, are in the free AI Prompt Library for Business Owners. No email required.
What one customer request can become
The session follows a single request through the dealership and shows what AI can draft at each step, with a person approving each one.
Clarifying questions
The model, serial or VIN, hours and symptoms you need before you can quote.
A customer reply
Acknowledges the request, asks what is missing and sets the next step.
A branded quote
Built only from the pricing, parts and terms your team approved.
Helpful add-ons
Clearly labeled options such as a maintenance plan or attachment, not hidden surprises.
A follow-up email
Sent on the day your team chooses, so open quotes do not go quiet.
A service write-up
The customer’s description organized for the technician, with facts kept separate from assumptions.
Keynote, half day or full day
Delivered in person as a dealer meeting keynote, a distributor conference breakout, or a hands-on workshop for a dealership’s sales, parts and service managers.
The six areas in one session
The framework, live examples from all six areas rewritten for your industry, and the Monday Morning close. Works as a general session or a breakout.
Hands-on with your own work
Attendees bring the tasks that eat their week and build their own prompts with the five-part framework, then test them on real examples from their own desks.
Teams build their own workflows
A hands-on workshop where teams build and test their own workflows across the six areas and leave with a written plan for who uses what, starting Monday.
Tailored to your dealership
Before the event Chris asks what you sell and service and which requests your people answer most, then rewrites the examples around your quotes, service write-ups, deliveries and follow-ups.
The field guide
Attendees get the field guide with every prompt, the worksheets and a simple Monday plan. It is sent to the host as a PDF after the event to share with everyone in the room. Nothing on this site is gated.
Tool-neutral
Every prompt runs in ChatGPT or Claude, or in the tool your organization has already approved. No software to buy, no IT project, nothing to install.
Built for dealers, distributors and their teams
The session works for owners, general managers and the sales, parts and service people who answer customers all day. Chris does not comment on equipment, repairs or diagnostics. He teaches the tools and the review step.
Related pages: Distribution & Equipment Dealer Speaker · Automotive Dealership Speaker · Agriculture Keynote Speaker · Skilled Trades Speaker · AI Keynote Speaker
Proof: an AI session that has run for the trades
Chris delivered Take Back Your Time with AI to close the MICA 2026 Fall Business Meetings in Omaha in October 2026 for the Midwest Insulation Contractors Association, and presents it at the NFBA Conference & Expo (National Frame Building Association) in Columbus, Ohio, February 8–10, 2027. Those two rooms are where the session was built: owners and managers with real work in front of them and no patience for hype.
The contractor examples in that session translate directly to dealers: quote requests, follow-ups, change orders, SOPs and marketing from completed work. Chris also taught sales and objection handling to 800+ sellers at the Definitive Healthcare Sales Kickoff, and before staffing he spent years selling to distributors and store managers as head of sales and marketing for a brewery.
His topics are well researched, and he weaves in practical tips and real-life examples that make every session realistic and relatable.
Chris consistently brings knowledge, insight, and practical advice to every presentation, elevating the value he brings to every engagement.
Chris would be an incredible addition to any live audience. Each time he finds a unique way to connect on both a personal and professional level, keeping everyone engaged and attentive.
What Dealer and Distributor Planners Ask
Do attendees need AI experience?
No. The session starts with a five-part prompt anyone can learn and builds from there, so people who have never opened ChatGPT can follow along. People who already use AI leave with better prompts, guardrails and a way to check the results.
Which AI tools does the session use?
ChatGPT and Claude. Every prompt runs in either one, and Chris shows the work in both. If your organization has already approved a specific tool, the examples run in that instead. Nobody is asked to buy new software.
Is our data safe?
The session teaches guardrails for that. Customer names, contact details and account records stay out of public tools unless your company has approved one, prompts forbid AI from inventing prices, availability, coverage or diagnoses, and a person reviews every reply, quote and post before it reaches a customer.
Can it be tailored to our dealers?
Yes. Before the event Chris asks what your dealers sell and service and which requests come in most, then rewrites the examples around quotes, service write-ups, deliveries and follow-ups for equipment, automotive or ag dealers.
Do you sell software?
No. Chris is COO of Nebula, an AI talent sourcing platform, which is part of why he uses these tools every day, but the session is tool-neutral and is not a pitch for Nebula or any other product.
Keynote or workshop: which should we book?
A keynote fits a general session or breakout: the six areas, live examples and one task to try Monday. A half-day or full-day workshop is hands-on, and teams build their own workflows on their own work. Many groups pair a conference keynote with a workshop for a smaller leadership or practitioner group. The full program is on Take Back Your Time with AI.
Stages I Have Spoken On
