How to Respond to “Just Send Me Some Information”
Sometimes it is genuine interest. More often it is a polite way to end the call. A couple of good questions will tell you which one you are hearing.
When a prospect says just send me some information, agree to send it, then ask one or two questions so you can send the right thing: what would be most helpful to see, and what are they hoping to solve? Their answers show whether there is real interest. Send something short and specific to their need rather than a generic brochure, and agree on a time to follow up before you hang up.
Send me some information is one of the most common things a salesperson hears, and it is easy to take at face value. You send the brochure, you follow up a week later, and you never hear back. That is because this phrase often means something else: I am busy, I am not sure yet, or I would like this call to end politely.
That does not mean the prospect is lying. It means there is a concern you have not uncovered yet. When objections go unspoken, they often become silent drop-offs. The goal is to bring that concern into the open while you still have them on the phone.
Say yes, then ask
Do not argue with the request. Agree to it, then ask a question that helps you send the right thing. Happy to. So I send something useful, what would be most helpful to see? Or: What are you hoping to solve, so I can point you to the right part?
If they engage, you have just turned a brush-off into a discovery conversation. If they cannot answer, that is information too. It may mean the timing is not right, and you can ask about that directly.
Turning the brush-off into a conversation
- Agree. “Happy to send something over.”
- Ask what would help. “So it is useful, what would be most helpful to see?”
- Ask about the need. “What are you hoping to solve?”
- Check timing. “Is this something you are looking at now, or later in the year?”
- Set the follow-up. “Could we put fifteen minutes on Thursday to talk it through?”
Send something specific
A generic brochure tells the prospect you were not listening. Send something short that speaks directly to what they told you: a one-page summary of how you handle the issue they mentioned, a relevant example, or the two or three answers they asked about. Using the right words matters. The difference between the right word and the almost right word, as Mark Twain said, is the difference between lightning and a lightning bug.
Agree on the next step before you hang up
The most important part of this exchange is the last thirty seconds. Before the call ends, agree on when you will talk next. Would it be okay if I gave you a call Thursday to see if it answered your questions? A scheduled follow-up turns information into a conversation, and it is much easier than chasing someone later.
Objections like this are part of my sales keynote, You Are Capable of More Sales. See also How to Follow Up With a Prospect, Sales Discovery Questions and The LAARC Method.
Just send me some information is often a polite exit. Agree to send it, ask what would be most helpful and what they hope to solve, send something short and specific to their need and agree on a follow-up time before you hang up.
Frequently asked questions
What do you say when a prospect says send me information?
Is “send me some information” a brush-off?
What should you send a prospect who asks for information?
How do you follow up after sending information?
You Are Capable of More
A No-Excuses Guide to Becoming Your Best Self. The bestselling book behind Chris’s keynotes and the 2026 Paris Book Festival winner in the How-To category. Many teams hand a copy to every seller at their kickoff.
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