When Your Partners Grow, Your Whole Ecosystem Grows.
A partner summit keynote speaker for technology companies, channel partner conferences, MSP events and dealer meetings, for rooms full of business owners who sell your product and lead their own teams.
Technology companies and their partner ecosystems are Chris Sund’s favorite audiences to speak to. A partner summit is a rare room: every person in it runs a business, sells for a living and leads people, often all at once. Chris gives your partners a practical way to sell more of what you make and to lead the teams that do the selling, drawn from his own work as President and COO of Uniti Med and GQR Healthcare and COO of Nebula, an AI talent sourcing company.
Your partners do not need another product slide. They need to believe they can sell more, and know exactly how to do it.
Two jobs every partner has, and help with both.
Whether your event is a channel partner conference, an MSP summit, a reseller kickoff or a dealer meeting, the people in your audience are owners and leaders first. Chris builds the keynote around the two things that decide how much of your product they move: how well they sell, and how well they lead the people who sell and support it.
- Helping partners sell more. The LOCKS framework gives partners and their reps a shared way to diagnose a stalled deal: Love the Product, Own Belief, Confidence in You, Kickoff Plan and Stakes. When one of the five is missing, the deal waits.
- Helping partners lead their teams. Most partners run small or mid-sized businesses where every hire matters. Chris shares how he hires for traits, develops new leaders and keeps good people, which is what lets a partner scale.
- Belief in the product and the relationship. Partners sell what they believe in and the vendors they trust. Chris speaks to the belief side of selling in a way that strengthens your partners’ connection to your brand without sounding like a pitch.
- Practical AI for partner businesses. As COO of an AI company, Chris shows partners realistic ways to use AI for follow-ups, proposals and preparation, so their reps spend more time in front of customers.
For a broader look at Chris’s work with software and technology audiences, see his tech company keynote speaker and SaaS sales kickoff speaker pages. Manufacturers and distributors running dealer networks may also find his distribution and equipment dealer speaker page useful.
Sales rooms and real growth.
Chris speaks to partner audiences as someone who has led sales teams and grown a company quickly, and who has kept a very large sales room engaged.
sellers in the room when Chris spoke at the Definitive Healthcare sales kickoff in Boston, his largest audience so far.
revenue growth at Uniti Med in two years, which earned a #3 ranking on the Inc. Regionals list of the fastest-growing companies in the Midwest.
of more than two hundred working adults surveyed for You Are Capable of More said they are capable of more. Your partners are, too.
The partner moments worth a keynote.
A partner keynote fits best when you want partners to leave more confident selling your product and more capable of growing their own business.
Annual partner summits
The main gathering of your ecosystem, where an outside voice can help partners see their own business differently.
Channel and MSP conferences
When managed service providers, resellers and integrators need help turning interest into signed agreements.
Dealer meetings
When manufacturers bring dealers together and want them selling with more confidence and leading stronger teams.
New product or program launches
When partners need to believe in something new before they will put it in front of their customers.
From a partner’s pipeline to a stronger business.
The keynote follows a clear path, and the examples are fitted to your products and your partners after a planning call with your channel team.
Respect the partner’s world
Chris opens by acknowledging what partners juggle: their own customers, their own staff and several vendors asking for their attention. The room settles in because it feels understood.
Unlock the stalled deal
He walks through LOCKS with examples your partners will recognize, so every rep can name the missing piece in a deal that has gone quiet.
Show what waiting costs
Partners learn how to help a customer see the real cost of doing nothing, the Stakes part of LOCKS, without pressure or gimmicks.
Lead the team that sells
Chris turns to the partner as a leader: hiring for traits, growing new managers and keeping the people who make the business work.
Leave with a plan
Each partner leaves with one deal to revisit through LOCKS and one leadership change to make when they get home.
Partners often connect with a story from early in Chris’s career, when he was selling beer for a brewery that was in every major store except the biggest retailer in the country. He kept calling the one buyer who could change that until the buyer answered, then showed him what his customers were going elsewhere to find. It is a story about persistence, and about the Stakes conversation every partner needs to be comfortable having.
Programs that work for a partner audience.
Each program can be tailored to your products and your channel. These are the ones partner teams choose most often.
You Are Capable of More Sales
The LOCKS framework for partners and their reps, built to help them close more of what they already have in the pipeline.
LeadersYou Are Capable of More: Leadership
For partner owners and managers developing the leaders their business needs next.
TeamsYour Team Is Capable of More
Building teams inside partner businesses that believe in each other and in what they sell.
Practical AITake Back Your Time with AI
Everyday AI for partner businesses, from proposals to follow-up, so reps sell more and type less.
HiringWinning the Talent Battle
How partner businesses find and keep good people in a competitive hiring market.
The right fit for your summit agenda.
Partner events often use a keynote for the general session and a breakout or workshop for partner sales leaders later in the program.
Keynote
The general session for your full partner community, built around your theme and your products.
Breakout
A deeper sales or leadership session for partner reps or partner owners.
Half-Day Workshop
Partner teams run LOCKS on their own live deals and leave with next steps for each one.
Full-Day Workshop
A full working day for top partners or a partner advisory group who want to build sales and leadership plans together.
From sales rooms and conference stages.
Chris would be an incredible addition to any live audience. I’ve had the privilege of seeing Chris speak a few times now, including at our company’s Sales Kickoff in front of 800+ people — which he crushed. Each time he finds a unique way to connect with his audience on both a personal and professional level, keeping everyone engaged and attentive.
Chris was the consummate professional with an excellent stage presence. Not only did he work with our change in scheduling, topics, and even how many speakers were onstage at the same time — but he did it with grace and tact. Chris resonated with the audience to the point I had many attendees come up to me and ask where we got him. I would recommend Chris for any speaking needs as he’s versatile, flexible, and professional.
Chris’s Leadership Experience session was one of the highlights of the CSP Conference. His ability to blend real-world experience with authentic storytelling made it relatable and impactful. He was approachable, genuine, and generous with his time. I left inspired, energized, and equipped with insights I continue to reflect on.
What an inspiration it was to see Chris present the keynote at the recent AOHP national conference. His content was engaging, relevant and informative to the health care space. Chris has a straightforward approach offering several nuggets that can be taken back to work to implement right away! I highly recommend Chris as a presenter!
Chris consistently brings a wealth of knowledge, insight, and practical advice to every presentation. At our NAHCR Conference he led two impactful sessions, acknowledged the real challenges we face, and shared valuable strategies. His deep understanding of our audience and commitment to the profession elevate the value he brings to every engagement.
Chris would be an incredible addition to any live audience. I’ve had the privilege of seeing Chris speak a few times now, including at our company’s Sales Kickoff in front of 800+ people — which he crushed. Each time he finds a unique way to connect with his audience on both a personal and professional level, keeping everyone engaged and attentive.
Chris was the consummate professional with an excellent stage presence. Not only did he work with our change in scheduling, topics, and even how many speakers were onstage at the same time — but he did it with grace and tact. Chris resonated with the audience to the point I had many attendees come up to me and ask where we got him. I would recommend Chris for any speaking needs as he’s versatile, flexible, and professional.
Chris’s Leadership Experience session was one of the highlights of the CSP Conference. His ability to blend real-world experience with authentic storytelling made it relatable and impactful. He was approachable, genuine, and generous with his time. I left inspired, energized, and equipped with insights I continue to reflect on.
What an inspiration it was to see Chris present the keynote at the recent AOHP national conference. His content was engaging, relevant and informative to the health care space. Chris has a straightforward approach offering several nuggets that can be taken back to work to implement right away! I highly recommend Chris as a presenter!
Chris consistently brings a wealth of knowledge, insight, and practical advice to every presentation. At our NAHCR Conference he led two impactful sessions, acknowledged the real challenges we face, and shared valuable strategies. His deep understanding of our audience and commitment to the profession elevate the value he brings to every engagement.
Partners who sell more and lead better.
- A shared sales language. LOCKS gives your partners and your own channel team the same words for diagnosing a deal, which makes every conversation between you more useful.
- More confidence selling your product. Partners leave with stronger belief in what they sell and a clearer way to show customers why it matters.
- Comfort with the Stakes conversation. Reps learn how to show a customer what waiting costs, kindly and honestly.
- Stronger partner leadership. Owners and managers leave with practical ideas for hiring, developing leaders and keeping good people.
- Goodwill toward your brand. Partners remember the vendor who invested in their business, not just in their quota.
Ecosystems that sell together.
Belief that sells.
The keynote comes from You Are Capable of More: A No-Excuses Guide to Becoming Your Best Self, a book about the distance between what people are doing and what they are capable of, and belief is one of the five parts of LOCKS for a reason.
Game Changer Publishing published it in August 2026, and the book won the How-To category at the 2026 Paris Book Festival.
A signed copy for each partner makes a thoughtful summit gift that keeps your event in front of them. Bulk pricing is available.
On stage and on air.
Sales kickoffs, conferences and company events
Keynotes, breakouts and workshops for sales teams, technology companies and industry associations.
See the events →
Television, radio and podcasts
WOWT Omaha, 10/11 Lincoln, Bloom on WFLA Tampa, Studio 512 on KXAN Austin, My KC Live on KCTV5, Iowa Live on WOI and Dakota News Now.
See all media →
He sells, leads and builds, every week.
Chris speaks to partners as a fellow operator. He leads sales teams, hires and develops managers and helps lead an AI company, so the challenges your partners face are the ones he is working on too.
Chris Sund is President and COO of Uniti Med and GQR Healthcare and COO of Nebula, an AI talent sourcing company. He helped grow Uniti Med 10x in revenue in two years, earning #3 on the Inc. Regionals list of the fastest-growing companies in the Midwest and a Fortune Best Workplaces award.
He writes for Forbes and Inc., is part of the Forbes Business Council and the Inc. Leadership Forum, and holds Maxwell Leadership certification as a speaker, trainer and coach. He is the author of You Are Capable of More.
Details your planning team will ask for.
What channel teams ask about partner summit keynotes.
What does Chris cover at a partner summit?
Is Chris a fit for an MSP or channel partner conference?
Can the keynote be tailored to our products and partner program?
Does it work for dealer conferences too?
What formats are available?
Where audiences have heard Chris.
Sales kickoffs, conferences and industry events where Chris has spoken to sales teams and business leaders.
Definitive Healthcare SKOBoston, MA · 800+ sellersCSP ConferenceLeadership sessionPOWER ConferenceGreater Omaha ChamberDisruptHR OmahaFive-minute formatAuthentica GroupConnect & InspireAHCA/NCALNational associationRelated: Tech Company Keynote Speaker · SaaS Sales Kickoff Speaker · Distribution & Dealer Speaker · The LOCKS Framework · See all speaking engagements →
Help your partners sell more and lead better.
Send your summit dates, a description of your partner community and what you want partners doing differently afterward. You will get availability and a plan back within one business day.