Customer Appreciation Event Speaker

Thank Your Customers With Something They Can Actually Use.

A customer appreciation event is a gift, and the keynote is the centerpiece. Chris Sund gives your clients a talk about their own growth, their teams and their goals, not a pitch for your product. As President and COO of Uniti Med and GQR Healthcare and COO of Nebula, he speaks to your customers as a fellow operator, and they leave grateful they came and glad they do business with you.

Chris Sund delivering a keynote at a customer appreciation event
Keynote Speaker●President & COO●10x Revenue Growth●Inc. Regionals #3 Fastest-Growing in the Midwest●Fortune Best Workplaces Award●2026 Paris Book Festival Winner●Author of You Are Capable of More●Maxwell Leadership Certified Coach●Keynote Speaker●President & COO●10x Revenue Growth●Inc. Regionals #3 Fastest-Growing in the Midwest●Fortune Best Workplaces Award●2026 Paris Book Festival Winner●Author of You Are Capable of More●Maxwell Leadership Certified Coach●

Client Events Chris Speaks At

When you host customers, every minute of the program reflects on your brand. The keynote has to feel like a thank-you, not homework.

Customer Appreciation Dinners

An evening for your best accounts, where a short, warm keynote is the highlight between dinner and networking.

Client Summits and Forums

A half-day or full-day event where customers come to learn. The keynote gives them something to bring back to their own teams.

Customer and User Conferences

Larger annual events with product sessions and breakouts. See the customer and user conference keynote page for more.

Partner and Dealer Events

Appreciation events for channel partners, distributors and referral sources who keep your business growing.

Why Your Customers Will Remember It

Customers sit through product updates all year. What they rarely get is a speaker who helps them with their own problems: growing revenue, keeping good people, and leading teams that are stretched thin. That is what Chris talks about, because it is what he does every day.

One story lands especially well with customer audiences. Long before healthcare, he was head of sales and marketing for a brewery that was on the shelf at every major store except the biggest retailer in the country. He kept calling the one buyer who could say yes. When the buyer finally answered, he said, “to me your product is paper clips.” Chris showed him what saying no was costing him, and the buyer came back with “best sellers, every store, and a display.” Business owners and sales leaders in your audience recognize that buyer, and they love the ending.

  • A keynote that serves your customers, not your sales team
  • Practical ideas on growth, people and leadership they can use Monday
  • True stories from an operator who runs companies today
  • A warm, upbeat tone that fits a thank-you event
  • Goodwill that rubs off on the company that brought them
  • A shared moment your account managers can follow up on

Planning the Program

Customer events vary from an intimate dinner to a full conference. Chris adapts the length and format to the event you are hosting.

Dinner Event

After-Dinner Keynote

A 20 to 40 minute talk after the meal, before networking or entertainment.

Client Summit

Opening or Midday Keynote

A 45 to 60 minute keynote that anchors the day and gives the event its theme.

Go Deeper

Breakout or Workshop

A working breakout, half-day or full-day session for customers who want hands-on time on sales, leadership or culture.

Plan Ahead

Planning Call

Chris learns who your customers are and what they care about so the talk speaks to their world.

Dinner Talk20 to 40 minutes
Summit Keynote45 to 60 minutes
FocusYour customers’ growth
FormatsKeynote · Breakout · Half Day · Full Day

Proof: Audiences That Asked Where You Found Him

Chris has delivered keynotes for company audiences such as the Definitive Healthcare sales kickoff and the BeatStars company meeting, and for industry audiences at association conferences across the country.

Chris was the consummate professional with an excellent stage presence. Not only did he work with our change in scheduling, topics, and even how many speakers were onstage at the same time — but he did it with grace and tact. Chris resonated with the audience to the point I had many attendees come up to me and ask where we got him. I would recommend Chris for any speaking needs as he’s versatile, flexible, and professional.

Jack TiernanManager of Sales Training, Definitive Healthcare

I always have takeaways to put into action after attending Chris’s sessions. Whether adapting to last-minute changes or tailoring content to diverse audiences, Chris consistently delivers with professionalism and humility. What sets Chris apart is his genuine passion for the healthcare industry — it’s clear he cares deeply about uplifting the entire profession.

Melissa WheelerCommunity Health Network

I enjoyed meeting and working with Chris throughout DisruptHR Omaha 6.0. He was engaged, responsive, and invested throughout the planning process and created a presentation that resonated with our audience and challenged us all to look at employee retention from a different lens. Chris brought both expertise and authenticity to his presentation while making the most of DisruptHR’s fast-paced five-minute format. I’m so glad that we were able to connect and have him join us!

Claire MuellerOrganizer, DisruptHR Omaha & HR Consultant, The Olson Group

Programs for Customer Events

Pick the program that matches what your customers are working on. Each is customized to their industry.

You Are Capable of More

The broadest fit for a mixed customer audience: a thank-you event that leaves every guest believing they can do more.

You Are Capable of More Sales (LOCKS)

For customers who sell. The LOCKS framework and the brewery story, built for business owners and sales leaders.

You Are Capable of a Better Culture (SPARK)

For customer audiences of owners and HR leaders working to build a better workplace.

Winning the Talent Battle

For clients fighting to hire and keep good people.

Who Books a Customer Appreciation Speaker

Customer Appreciation DinnersClient SummitsCustomer ConferencesUser ConferencesPartner and Dealer EventsBank and Credit Union Client EventsVendor-Hosted Industry EventsVIP Client Experiences

Related pages: Customer & User Conference Keynote Speaker · Customer Service Keynote Speaker · Destination Event & Incentive Trip Speaker · Corporate Keynote Speaker · Sales Keynote Speaker

What Customer Event Planners Ask

What should a customer appreciation event speaker talk about?

Your customers, not your product. The best client event keynotes help guests with their own goals, such as growth, leadership and keeping good people. Chris builds the talk around what your customers care about so the event feels like a genuine thank-you.

Will Chris promote our company during the keynote?

No sales pitch. Chris can acknowledge your company as the host and connect the message to the relationship you have with your customers, but the content stays focused on helping the audience.

How long should a keynote be at a customer dinner?

Twenty to forty minutes after dinner works best. For a daytime client summit or customer conference, 45 to 60 minutes is typical.

Can Chris also speak at our user conference?

Yes. See the customer and user conference keynote page for larger annual events with product tracks and breakouts.

Can we give the book to our customers?

Yes. A signed copy of You Are Capable of More makes a thoughtful client gift. See bulk book orders for volume pricing.

Chris Sund seated with his book You Are Capable of More
The Book

You Are Capable of More

The bestselling book behind the keynote, and the 2026 Paris Book Festival winner in the How-To category. For a customer audience it is a gift with a message: you are capable of more, and we want to help you get there.

A signed copy handed to every guest on the way out keeps the event, and the host, in mind long after. Chris can sign copies after the program.

Chris Sund delivering a keynote on stage
Meet Chris

An Operator Your Customers Will Respect

Chris is President & COO of Uniti Med and GQR Healthcare and COO of Nebula. He helped grow Uniti Med 10x in revenue in two years, earning #3 on the Inc. Regionals list of the fastest-growing companies in the Midwest, and a Fortune Best Workplaces award. Your customers will hear from someone facing the same pressures they do.

He writes for Inc. and Forbes, is a Maxwell Leadership Certified coach, and is the bestselling author of You Are Capable of More. Audiences have seen him on WOWT, 10/11, WFLA’s Bloom, KXAN’s Studio 512, KCTV5, WOI and Dakota News Now.

Stages I Have Spoken On

Definitive HealthcareemPower BreakfastPOWER ConferenceLeadingAge IllinoisBeatStarsNAHCRDefinitive HealthcareemPower BreakfastPOWER ConferenceLeadingAge IllinoisBeatStarsNAHCR
SIA Healthcare Staffing SummitNATHOTalentTrackCalifornia Staffing and RecruitingDisruptHR OmahaDisruptHR Kansas CitySIA Healthcare Staffing SummitNATHOTalentTrackCalifornia Staffing and RecruitingDisruptHR OmahaDisruptHR Kansas City
MICAYP SummitGreater Omaha ChamberAuthentica Connect and InspireAHCA/NCALIowa Health Care AssociationMICAYP SummitGreater Omaha ChamberAuthentica Connect and InspireAHCA/NCALIowa Health Care Association

Bring Chris to Your Customer Event

Tell Chris about your event, your customers and what you want them to walk away with. You’ll get a fast, straight answer on fit and availability.

Check Availability & Fees

Response within one business day · Speaker kit, bio & headshots