Sales Training in Lincoln, Nebraska

Lincoln sales training built on frameworks your team keeps using.

Chris Sund runs on-site sales training for Lincoln sales teams: a kickoff keynote, a half-day workshop or a full-day workshop built on two frameworks he created and uses himself. LAARC handles objections. LOCKS tells a seller which of five conditions is missing when a deal stalls. He is President and COO of Uniti Med and GQR Healthcare and COO of Nebula, built Uniti Med to 10x revenue growth on its core brand, and taught 800+ sellers at the Definitive Healthcare sales kickoff.

Check Lincoln Dates

Keynote · Half-day workshop · Full-day workshop · Response within one business day.

Chris Sund leading a sales training session, sales training in Lincoln

Local Proof

Already training teams in Lincoln.

Chris lives in Fremont, about an hour from Lincoln, so there is no flight to quote. He drives down for the session and can be in your building early.

Lincoln · Oct 2026

emPower Breakfast Lincoln

You Are Capable of More: Handle Objections to Achieve Success.

Omaha · March 2025

YP Summit

How to Handle Objections for young professionals.

Boston

Definitive Healthcare SKO

You Are Capable of More: Sales for 800+ sellers.

“Having Chris Sund as a Sarpy County Empower Breakfast speaker was a breath of fresh air. He was amazing — brought up all the things that make us all a little crazy and gave us new ways of handling objections. Definitely a great start to a day. I would always be happy to recommend Chris.”

Paula Steenson, Empower Breakfast

“Chris would be an incredible addition to any live audience. I’ve had the privilege of seeing Chris speak a few times now, including at our company’s Sales Kickoff in front of 800+ people — which he crushed. Each time he finds a unique way to connect with his audience on both a personal and professional level, keeping everyone engaged and attentive.”

Tyler Moriarty, Definitive Healthcare

The Training

What your sales team practices.

Before the session Chris asks for the objections your sellers hear most and the deals that stalled last quarter. The practice is built on those, so the team works on its own calls, not a generic script.

LAARC on your objections: Listen, Acknowledge, Ask, Respond, Confirm, practiced on the price, timing and “we already have someone” objections your team hears every week
LOCKS on your pipeline: Love the Product, Own Belief, Confidence in You, Kickoff Plan and Stakes, run against live deals to find what is missing
Stakes without pressure: showing a buyer the real cost of waiting, the way Chris got a brewery’s product into the biggest retailer in the country
Consistency and rejection resilience: the daily habits that separate the producers who hit the number every month from the ones who hit it once
Follow-up that gets answered: what to say after the meeting so the next step actually happens
Ownership of the number: the You Are Capable of More: Sales material on doing what top performers do when nobody is watching

A Half-Day Workshop

How a half day runs.

The most common format for Lincoln teams. A full day adds a second round of practice and a separate session for managers.

Open

A short keynote on consistency, rejection and ownership of the number, built around your team and your year.

Learn LAARC

The five moves of the objection conversation, then paired practice on the objections your sellers actually hear.

Run LOCKS

Sellers bring live deals and diagnose which of the five conditions is missing, then plan the next conversation.

Commit

Each seller leaves with the next three calls they will make differently, using the same language the whole team now shares.

Who Books It

Sales Training for Lincoln organizations.

Lincoln combines state government and the University of Nebraska with insurance and financial services, technology companies, two hospital systems and a growing base of startups and family businesses.

Companies

Manager and sales team training days, kickoffs and leadership offsites, on-site or at a local venue.

Health Systems & Senior Care

Leader development and in-service days from an executive who runs healthcare companies.

Associations & Chambers

Member education, chapter meetings and annual conferences that want a working session, not only a keynote.

Programs

Training programs Chris runs in Lincoln.

Each runs as a keynote, a half-day workshop or a full-day workshop.

Sales Training Workshop The LAARC Method The LOCKS Framework You Are Capable of More: Sales How to Handle Objections Sales Kickoff Keynote How to Increase Sales

Questions

Sales Training in Lincoln: what organizers ask

Does Chris come on-site to our Lincoln office?

Yes. Training runs at your office, a hotel meeting room or an offsite anywhere in Lincoln, Waverly, Seward, Crete and southeast Nebraska. Chris lives in Fremont, about an hour from Lincoln, so there is no flight to quote. He drives down for the session and can be in your building early.

Is this a multi-week program?

No. Chris delivers a keynote, a half-day workshop or a full-day workshop in one visit. Teams that want more depth book the full day, or pair a keynote for the whole company with a half-day workshop for a smaller group.

How many people can attend?

Workshops run with people seated at tables so the practice happens in small groups, and Chris will recommend the right format for your headcount. Keynotes work for any size room. For larger groups, a keynote for everyone followed by a workshop for managers or sellers works well.

Will it be customized to our team?

Yes. Chris holds a planning call before every session to learn your goals, your people and the situations they face, and builds the examples and practice around them.

Is this a script our team has to memorize?

No. LAARC and LOCKS are ways to run a conversation and read a deal, not scripts. Sellers keep their own voice, which is why the frameworks stick after the session.

Can managers be trained to coach it afterward?

Yes. A full day often splits into a morning with the whole sales team and an afternoon with managers on coaching LAARC and LOCKS in one-on-ones and pipeline reviews.

Keynote pages for the region: York keynote speaker · Columbus keynote speaker · Grand Island keynote speaker · Kearney keynote speaker · Hastings keynote speaker

Book a Date

Bring sales training to your Lincoln team.

Send your date, headcount and what you want to change. You will get availability and a quote within one business day.

Check Availability

info@chrissund.com · 402-212-5771 · Keynote speaker in Lincoln · Omaha · Nebraska speaking

You Are Capable of More.

Thanks for joining.