The Executive Case for the Work Your Audience Does
Chris Sund is a keynote speaker for HR and people-leader conferences — a President & COO who built Best Places to Work cultures and world-class employee NPS in one of the toughest talent markets there is. He gives HR audiences what they rarely get from the main stage: an executive making the business case for their work.
HR Professionals Deserve More Than Recycled Engagement Stats
Your attendees run culture, retention, and talent for their organizations — and they've heard every generic future-of-work talk. Chris brings the operator's perspective: what it actually took to build award-winning cultures while scaling fast, backed by original research from the Untapped Potential Report, a survey of 200+ professionals on the gap between what people are capable of and what their workplaces unlock.
- Original research your attendees can quote: 92% believe they're capable of more than they're doing now
- The five culture drivers that turn disengagement into commitment
- Retention as a leadership skill — the People Quit People framework
- How to sell culture investment to the C-suite in operator language
- Recognition, stay conversations, and growth paths that cost nothing to run
Popular Programs for HR Conferences
You Are Capable of a Better Culture
Build a workplace people never want to leave — the five research-backed drivers, ready for Monday.
People Quit People, Not Companies
The retention keynote that reframes turnover as a teachable leadership skill.
You Are Capable of More
The signature keynote — untapped potential for the people whose job is unlocking everyone else's.
Winning the Talent Battle
Employer branding for HR and TA audiences competing for scarce talent.
HR Audiences Chris Serves
Related pages: Employee Retention Speaker · Employee Engagement Speaker · Corporate Culture Speaker
What HR Conference Planners Ask
Why does an operator's voice matter for an HR audience?
Because HR professionals spend their careers convincing operators. When a sitting President & COO stands on stage and makes their case — culture drives retention, retention drives results — it arms your attendees with executive language and validation they take back to their own leadership teams.
Is the content backed by data?
Yes — including original research. The Untapped Potential Report surveyed 200+ professionals on unrealized potential, self-doubt, and what workplaces do to unlock or waste it. Attendees get citable statistics, not just stories.
Does this qualify for SHRM or HRCI recertification credit?
Chris provides session descriptions, learning objectives, and credentials in the format your certification submission requires — most HR conferences have successfully credited his sessions. Ask during booking.
Keynote or breakout?
Both — a general-session keynote plus a practical breakout (stay conversations, recognition systems, or culture diagnostics) is the most common HR conference package.
You Are Capable of More
The bestselling book behind the keynotes — ten principles for closing the gap between what your people are doing and what they are actually capable of. It is the research and the framework your attendees hear on stage, in a form they can take back to their teams.
Conference organizers regularly pair a keynote with copies for attendees. Bulk pricing and signed editions are available.
An Executive Who Still Runs the Business
Chris Sund is President & COO of Uniti Med, GQR Healthcare, and Nebula, and the founder of the Amplify Speakers bureau. He is not a former operator talking about what used to work — he is running teams, hiring, and defending culture budgets this quarter, in one of the hardest talent markets in the country.
He took Uniti Med from startup to one of the largest healthcare staffing firms in the country: 10x revenue growth, #3 fastest-growing in the Midwest on the Inc. Regionals, and a Fortune Best Workplaces award along the way. He is a bestselling author, a Maxwell Leadership Certified coach, and VP of the NATHO board.
For an HR audience, that combination is the point. Your attendees spend their careers making the case for people investment to executives. Chris is the executive making it for them.
As Seen & Heard
Television, national business press, and the podcasts where Chris talks culture, retention, and workforce.
Stages I Have Spoken On
Where HR & People Audiences Have Heard Chris
Conferences, summits, and people-leader events where Chris has taken the stage.
DisruptHR Omaha 6.0Papillion, NEDisruptHR Kansas City 6.0Kansas City, MOPOWER ConferenceOmaha, NETalentTrack ConferenceOmaha, NEGreater Omaha Chamber YPOmaha, NEemPower BreakfastOmaha, NEAlso heard on: Unlocking High Performance with Jason Lauritsen · Culture From the Heart · America’s Best Staffing Firms to Work For · Nebraska PRSA · See all speaking engagements →
Give Your HR Audience an Executive in Their Corner
Tell Chris about your conference and attendees. You'll get a fast, straight answer on fit and availability.
Check Availability & FeesResponse within one business day