Chris Sund Featured in PRSA Nebraska Webinar on Ethics in Business

Chris Sund was honored to join PRSA Nebraska and the Better Business Bureau for a special webinar focused on the importance of ethics in business. The virtual discussion brought together recent recipients of the BBB Torch Awards for Ethics to share real-world perspectives on integrity, leadership, and building trust within organizations and communities.

Hosted on March 21, 2025, the event highlighted why ethics matter in every business, regardless of industry. Chris participated alongside Sarah Waldman, CEO of Girl Scouts Spirit of Nebraska, and Angela Roeber, APR, Chief Communications Officer of Project Harmony. Together, the panel explored how values-driven leadership helps organizations stand out, strengthen culture, and create lasting impact.

A Conversation on Ethics, Trust, and Leadership

As President and COO of Uniti Med and GQR Healthcare, Chris brought his perspective from healthcare staffing, an industry where trust, service, and doing the right thing matter every day. During the discussion, he shared how ethical leadership helps shape company culture, strengthen relationships, and build organizations that people want to work for and partner with.

The webinar also connected closely to the recognition Uniti Med has received for its workplace culture and leadership, including honors such as the BBB Torch Awards, Best Places to Work in Omaha, ClearlyRated’s Best of Staffing, and SIA’s Best Staffing Firms to Work For.

About the Event

Event: Webinar: The Importance of Ethics for All Businesses
Host: Better Business Bureau and PRSA Nebraska
Date: March 21, 2025
Format: Virtual Webinar
Panelists: Chris Sund, Sarah Waldman, and Angela Roeber, APR

This event qualified for continuing education credit for professionals maintaining their APR certification, adding even more value for communications and business leaders who attended.

Why This Topic Matters

Ethics is not just a talking point. It shapes decisions, culture, reputation, and long-term success. In every industry, organizations that lead with integrity build stronger teams, stronger brands, and stronger relationships.

Chris is passionate about helping leaders create organizations that do business the right way, put people first, and build trust that lasts. Whether speaking on leadership, culture, hiring, or growth, he believes that sustainable success starts with character and is strengthened by consistent values in action.