Dallas keynote speaker for relocated headquarters, healthcare, and association events.
Chris Sund is a keynote speaker, Maxwell Leadership Certified Coach, and sitting executive who leads national healthcare staffing organizations. He speaks on workforce motivation, leadership, retention, and human potential for Dallas corporate headquarters, health systems, associations, campuses, and employers across the Metroplex.
Response within one business day.
The culture you keep referring to was built in a building most of this room has never seen.
Dallas Fort Worth has been the number one metro in America for corporate headquarters relocations for seven years running. More than a hundred headquarters have landed here since 2018, more than any other metropolitan area in the country, and the pace is still climbing. Toyota, Charles Schwab, CBRE, Caterpillar, McKesson, Jacobs, AECOM. The list keeps growing.
Everyone covers that as a real estate story. The interesting part is what it does to the inside of the building.
When a company moves its headquarters, only a fraction of the staff moves with it. The rest of the roster gets hired locally, quickly, and in volume. So a year later you have a floor with two populations on it. A minority who carry the whole institutional memory of the organization, who know why the process exists and what happened the last time somebody tried to change it. And a majority who joined a company they have no history with, working under norms nobody has ever said out loud, because to the people who moved those norms are not norms, they are just how things are.
The result is a specific and very common kind of misfire. Leadership keeps making arguments from a shared past. We have always done it this way. Remember what happened in 2019. That is not who we are. Half the room hears a principle. The other half hears a reference to a family reunion they were not invited to. Nobody says anything, because admitting you do not know the story sounds like admitting you do not belong.
Both groups are having a harder time than they let on. The transplants are quietly grieving a company that does not exist anymore, since the version they moved for was made of people who did not come. The local hires are being measured against a standard that has never been described to them, and are working out the rules by watching who gets praised and who gets corrected.
The work is to stop describing the culture and start defining it, in the present tense, for people who have no way of inferring it. What we actually reward here. What gets you in trouble. What good looks like in this job, this quarter, said plainly rather than left to osmosis. Culture transmits by proximity when a company sits in one place for forty years. When two thirds of the room arrived in the last eighteen months, it has to be taught on purpose, and most leaders have never had to do that deliberately because it always happened by itself.
Chris runs national healthcare staffing organizations and has spent his career onboarding people into teams at speed. He has keynoted state association conferences in eleven states, including LeadingAge Illinois and health care associations in Iowa, Montana, South Dakota, and Colorado.
Operator, Not Consultant
President and COO of national healthcare staffing organizations, hiring and integrating people at volume.
Fast-Growth Experience
Led an organization to more than tenfold revenue growth and a number three fastest-growing ranking in the Midwest on the Inc. 5000.
Mixed-Tenure Rooms
Material built for audiences where some people have twenty years of history and some have twenty weeks.
Groups Chris speaks for.
The Metroplex holds one of the densest concentrations of corporate headquarters in the country, alongside major health systems and a full association calendar.
- Relocated and expanding corporate headquarters across Dallas, Plano, Irving, and Las Colinas, for all-hands meetings, leadership days, and kickoffs
- Health systems and academic medicine across the Metroplex, for nurse leadership, all-staff, and recognition events
- State and national associations meeting in Dallas, for annual meetings and general sessions, the format Chris works in most often
- Logistics, aviation, and distribution organizations built around the DFW airport corridor
- Universities, community colleges, and school districts, for staff development and in-service days
- SHRM chapters, chambers, and professional organizations holding member education and annual events
Dallas employers building culture from scratch.
Healthcare is where Chris operates, and the integration problem below is running in every fast-growing Metroplex sector.
Relocated Headquarters
Organizations where the leadership team moved and most of the workforce is new to the company.
Healthcare
Systems hiring at volume into units where norms are learned by watching rather than being taught.
Logistics and Aviation
Round-the-clock operations around the airport corridor, growing faster than their supervisor bench.
Financial and Professional Services
Fast-scaling offices where half the team has never met the people who set the standards they are held to.
Dallas venues.
- The Kay Bailey Hutchison Convention Center and downtown hotel ballrooms for association annual meetings
- Corporate campuses and headquarters auditoriums across Plano, Irving, and Las Colinas for all-hands and leadership days
- Health system and academic medical campuses for nurse leadership and recognition events
- Airport corridor conference space, often the easiest option for a regional or multi-site audience
- University and community college facilities for staff development and convocation
- Distribution and operations facilities for shift-based sessions, repeated so every crew is included
Dallas events Chris speaks at.
Corporate and Annual Meetings
All-hands gatherings, kickoffs, and employee appreciation events for Metroplex employers.
Association Conferences
State and national association annual meetings and general sessions.
Hospital and Health System Events
Leadership days, nurse recognition events, and all-staff meetings.
Engagement and Onboarding
Sessions on teaching culture on purpose when most of the room did not inherit it.
Retention and Frontline Leadership
Supervisor development for organizations hiring faster than they are developing leaders.
Nurse Leadership
Charge nurse and manager development for units growing quickly.
Keynote topics for your Dallas event.
Every session is customized for the audience, the format, and what you are actually trying to change.
See what conference organizers and HR leaders have said after booking Chris.
Booking a keynote speaker in Dallas
Has Chris spoken to corporate and association audiences?
Does Chris travel to Dallas?
We did not relocate. We just grew fast. Does this still apply?
Will this feel critical of the people who moved here with the company?
Can Chris speak to leadership and to the whole company separately?
What does a Dallas keynote cost?
Can Chris speak virtually to a Dallas audience?
Bring Chris to your Dallas event.
Send your date, location, and audience. You will get availability and a quote back within one business day.
info@chrissund.com · 402-212-5771 · Texas speaking · All locations