The Keynote Your Members Talk About All Year
Chris Sund is a national keynote speaker for association annual conferences and author of You Are Capable of More. Association planners rebook him for a simple reason: he does the homework on your industry, delivers a message members act on, and makes the planning side effortless.
Built for the Association Room
An association audience is the hardest room in speaking: members from hundreds of different organizations, veterans sitting next to first-timers, and a planning committee whose reputation rides on the general session. Chris speaks at association conferences across healthcare, staffing, workforce, and business — and customizes every keynote to your members’ world through pre-event discovery with your team.
- A general-session keynote that energizes members and justifies the registration fee
- Real executive credibility — a president & COO who leads what he teaches
- Customization to your industry’s language, pressures, and current headwinds
- Breakout and workshop formats to extend the message beyond the main stage
- An easy speaker to work with: intro script, AV needs, and logistics handled on one planner page
Association Conferences Chris Has Keynoted
A sample of recent association stages — explore each for session details and outcomes:
- NAHCR — National Association for Health Care Recruitment (2025 & 2026)
- LeadingAge Illinois Annual Conference
- AHCA Conference
- California Staffing & Recruiting Professionals Conference
- Rural Health Association of Utah
- Association of Occupational Health Professionals in Healthcare
- NATHO Annual Conference
- Montana Health Care Association
- Iowa Health Care Association
- See all speaking engagements →
Popular Programs for Association Events
Every program works as a general-session keynote or a breakout, tailored to your agenda:
You Are Capable of More
The signature keynote — the wake-up call and practical roadmap for members to become the best version of themselves.
You Are Capable of More: Leadership
How great leaders unlock the people around them — ideal for leadership tracks and executive audiences.
You Are Capable of a Better Culture
Build a workplace people never want to leave — the retention message every member takes home.
The Power of Small Moments
For healthcare and service associations: how everyday interactions compound into experience and loyalty.
Association Audiences Chris Serves
What Association Planners Ask
How does Chris customize for our members’ industry?
Through a pre-event discovery call with your planning team, Chris learns your members’ roles, pressures, and the year’s big themes. He then tailors the opening, stories, and applications so the keynote sounds like it was written for your association — because it was.
Can Chris do a keynote plus a breakout session?
Yes — many associations book a general-session keynote plus one or two breakouts or a workshop on the same day. It stretches your speaker budget and gives members a hands-on way to apply the message.
What does your planning committee get to make their job easy?
A dedicated event planner page with a sample introduction, AV requirements, headshots, and logistics, plus direct access to Chris before the event. Committees consistently describe him as one of the easiest speakers they have worked with.
How far in advance do associations book?
Annual conferences typically book six to twelve months out. If your event is sooner, reach out anyway — Chris keeps room for shorter-lead association dates when the fit is right.
Give Your Members a General Session Worth the Trip
Tell Chris about your association, your members, and your conference dates. You’ll get a fast, straight answer on fit and availability.
Response within one business day
Free Planner Guides