Sales Training in Des Moines, Iowa

Des Moines sales training built on frameworks your team keeps using.

Chris Sund runs on-site sales training for Des Moines sales teams: a kickoff keynote, a half-day workshop or a full-day workshop built on two frameworks he created and uses himself. LAARC handles objections. LOCKS tells a seller which of five conditions is missing when a deal stalls. He is President and COO of Uniti Med and GQR Healthcare and COO of Nebula, built Uniti Med to 10x revenue growth on its core brand, and taught 800+ sellers at the Definitive Healthcare sales kickoff.

Check Des Moines Dates

Keynote · Half-day workshop · Full-day workshop · Response within one business day.

Chris Sund leading a sales training session, sales training in Des Moines
Local Proof

Already on stages in and around Des Moines.

Chris is based in Fremont, Nebraska, a straightforward drive across Iowa, and already spoke in Des Moines in September 2026. Travel is light and quoted up front.

Definitive Healthcare logo

Boston

Definitive Healthcare SKO

You Are Capable of More: Sales for 800+ sellers.

emPower Breakfast logo

Lincoln · Oct 2026

emPower Breakfast Lincoln

Handle Objections to Achieve Success.

LeadingAge Illinois logo

Chicago

LeadingAge Illinois

LAARC, published in the conference program.

“Chris would be an incredible addition to any live audience. I’ve seen him speak multiple times, including our Sales Kickoff in front of 800+ people, which he crushed. Each time he finds a unique way to connect on both a personal and professional level.”

Jack Tiernan, Manager of Sales Training, Definitive Healthcare
The Training

What your sales team practices.

Before the session Chris asks for the objections your sellers hear most and the deals that stalled last quarter. The practice is built on those, so the team works on its own calls, not a generic script.

  • LAARC on your objections: Listen, Acknowledge, Ask, Respond, Confirm, practiced on the price, timing and “we already have someone” objections your team hears every week
  • LOCKS on your pipeline: Love the Product, Own Belief, Confidence in You, Kickoff Plan and Stakes, run against live deals to find what is missing
  • Stakes without pressure: showing a buyer the real cost of waiting, the way Chris got a brewery’s product into the biggest retailer in the country
  • Consistency and rejection resilience: the daily habits that separate the producers who hit the number every month from the ones who hit it once
  • Follow-up that gets answered: what to say after the meeting so the next step actually happens
  • Ownership of the number: the You Are Capable of More: Sales material on doing what top performers do when nobody is watching
A Half-Day Workshop

How a half day runs.

The most common format for Des Moines teams. A full day adds a second round of practice and a separate session for managers.

Open

A short keynote on consistency, rejection and ownership of the number, built around your team and your year.

Learn LAARC

The five moves of the objection conversation, then paired practice on the objections your sellers actually hear.

Run LOCKS

Sellers bring live deals and diagnose which of the five conditions is missing, then plan the next conversation.

Commit

Each seller leaves with the next three calls they will make differently, using the same language the whole team now shares.

Who Books It

Sales Training for Des Moines organizations.

Des Moines is one of the largest insurance and financial services centers in the country, with state government, two major health systems and a broad base of agriculture, retail and manufacturing employers across central Iowa.

Companies

Manager and sales team training days, kickoffs and leadership offsites, on-site or at a local venue.

Health Systems & Senior Care

Leader development and in-service days from an executive who runs healthcare companies.

Associations & Chambers

Member education, chapter meetings and annual conferences that want a working session, not only a keynote.

Programs

Training programs Chris runs in Des Moines.

Each runs as a keynote, a half-day workshop or a full-day workshop.

Sales Training WorkshopThe LAARC MethodThe LOCKS FrameworkYou Are Capable of More: SalesHow to Handle ObjectionsSales Kickoff KeynoteHow to Increase Sales

Related: Leadership Training in Des Moines · Sales Training Workshop · Sales Kickoff Speaker · Sales Leadership Speaker · How to Handle Price Objections · How to Close More Deals

Questions

Sales Training in Des Moines: what organizers ask

Does Chris come on-site to our Des Moines office?
Yes. Training runs at your office, a hotel meeting room or an offsite anywhere in Des Moines, West Des Moines, Ankeny, Urbandale, Johnston and central Iowa. Chris is based in Fremont, Nebraska, a straightforward drive across Iowa, and already spoke in Des Moines in September 2026. Travel is light and quoted up front.
Is this a multi-week program?
No. Chris delivers a keynote, a half-day workshop or a full-day workshop in one visit. Teams that want more depth book the full day, or pair a keynote for the whole company with a half-day workshop for a smaller group.
How many people can attend?
Workshops run with people seated at tables so the practice happens in small groups, and Chris will recommend the right format for your headcount. Keynotes work for any size room. For larger groups, a keynote for everyone followed by a workshop for managers or sellers works well.
Will it be customized to our team?
Yes. Chris holds a planning call before every session to learn your goals, your people and the situations they face, and builds the examples and practice around them.
Is this a script our team has to memorize?
No. LAARC and LOCKS are ways to run a conversation and read a deal, not scripts. Sellers keep their own voice, which is why the frameworks stick after the session.
Can managers be trained to coach it afterward?
Yes. A full day often splits into a morning with the whole sales team and an afternoon with managers on coaching LAARC and LOCKS in one-on-ones and pipeline reviews.
What does sales training in Des Moines cost?
It depends on the format and group size. Send your date, headcount and what you want to change, and you will get a direct quote within one business day. Copies of You Are Capable of More for every attendee can be added; see bulk book orders.
Book a Date

Bring sales training to your Des Moines team.

Send your date, headcount and what you want to change. You will get availability and a quote within one business day.

Check Availability

info@chrissund.com · 402-212-5771 · Keynote speaker in Des Moines · Iowa speaking · Cedar Rapids