The Producer Bench Problem Nobody Wants to Talk About
The industry is aging out faster than it is bringing people in, and the producers who could carry the next twenty years are the ones with the most options. Chris Sund speaks to insurance audiences about recruiting, developing, and keeping that generation — from an industry that hit the same wall first.
What Your Members Take Back
Insurance runs on relationships, referrals, and people who stay long enough to build a book. All three are under pressure from the same direction: a workforce that will leave a firm faster than any previous generation and a producer pipeline that has not kept up. Chris built a sales organization through exactly that, and he talks about it in specifics.
- Building a producer pipeline instead of poaching from the same shrinking pool
- Objection handling for a product people do not enjoy buying
- Why young producers leave in year two — and what the agency controls
- Competing for talent against firms with bigger names and budgets
- Original research: 92% believe they are capable of more than they are doing now
Popular Programs for Insurance Audiences
Every session is customized to your members, lines of business, and format.
How to Handle Objections
The most requested sales session, built for producers who hear no daily.
Winning the Talent Battle
Recruiting producers when the whole industry is fishing in one pond.
People Quit People, Not Companies
Why the producers you developed leave, and what agency leadership controls.
You Are Capable of More
The signature keynote — strong fit for a convention general session.
Insurance Audiences Chris Serves
Related pages: Sales Keynote Speaker · Association Conference Speaker · Recruiting & TA Speaker
What Planners Ask
Does he know insurance?
He is not an insurance professional and will not pretend to be. What he knows is building and keeping a sales force in a relationship business under a talent shortage — and he asks enough questions beforehand that the examples land in your members’ language.
Producers or agency owners?
Both, and they are different sessions. Producers get objections and performance; owners get recruiting, retention, and building a bench.
Will it work as a convention general session?
Yes, and it pairs well with a breakout. Many associations book a keynote for the full membership plus a producer-focused workshop.
Can he tailor to our lines of business?
Yes. Commercial, personal, benefits, and life all have different sales dynamics, and Chris will ask which you are before building.
Where Chris Has Spoken to Sales and Association Audiences
Conferences, associations, and organizations where Chris has taken the stage.
You Are Capable of More
The bestselling book behind the keynotes — ten principles for closing the gap between what a team is producing and what it is actually capable of.
Conventions and agency meetings regularly pair a keynote with copies for attendees. Bulk pricing and signed editions are available.
Same Problem, Different Product
Chris is President & COO of Uniti Med, GQR Healthcare, and Nebula. Staffing is a relationship business sold to skeptical buyers by producers who can leave for a competitor any week — which is why the material transfers to an agency audience.
He took Uniti Med from startup to one of the largest healthcare staffing firms in the country: 10x revenue growth, #3 fastest-growing in the Midwest on the Inc. Regionals, and a Fortune Best Workplaces award.
He is a bestselling author, a Maxwell Leadership Certified coach, an Inc. contributor, and a Forbes Business Council member.
As Seen & Heard
Television, national business press, and the podcasts where Chris talks sales, growth, and workforce.
Bring Chris to Your Insurance Event
Tell Chris about your members and what the room is up against. You’ll get a fast, straight answer on fit and availability.
Check Availability & FeesResponse within one business day · Speaker kit, bio & headshots