A Keynote Your Members Will Still Be Quoting in October
Chris Sund has keynoted state association conferences across the country — Iowa, South Dakota, Colorado, Montana, Utah, Virginia, Illinois, Wisconsin, Texas. He knows what a chapter audience needs: practical material, a speaker who did his homework on your members, and no wasted minutes.
What Association Planners Get
Chapter conferences run on volunteer time and tight budgets, and the keynote either sets the tone for the whole event or becomes the thing people skip next year. Chris builds every session around your members' actual conditions, arrives early, stays for the hallway conversations, and gives your board something they can point to in the post-event survey.
- Content customized to your state's market, not a stock deck with your logo on it
- Material that works for a mixed room of owners, administrators, HR, and frontline leaders
- Original research your members can quote: 92% believe they are capable of more
- A speaker who promotes your conference to his own audience
- Flexible formats — opening keynote, closing session, or keynote plus breakout
Popular Programs for Association Conferences
Every session is customized to your members, theme, and goals.
You Are Capable of More
The signature keynote — ideal as an opener or closer for a full-membership room.
People Quit People, Not Companies
Retention reframed as a teachable leadership skill.
The Power of Small Moments
How ordinary interactions decide whether people stay and how members are served.
Winning the Talent Battle
Employer branding for members competing over the same scarce workforce.
Association Audiences Chris Serves
Related pages: National Association Speaker · Rural Healthcare Speaker · Healthcare Leadership Speaker
What Association Planners Ask
Do you customize for our state?
Yes. Chris asks for context on your members' markets, your conference theme, and what your board wants attendees to walk out with. Examples get rebuilt around that, not swapped at the title slide.
What does this cost a chapter?
Fees vary by format, travel, and date. Chris works with association budgets regularly and will give you a straight number quickly rather than a drawn-out negotiation.
Can he do more than one session?
Yes, and most associations book two — a general-session keynote plus a breakout. It is usually the better value per travel day.
Will he help promote the conference?
Yes. Chris shares registration pushes with his own audience, and can record a short promo video for your marketing.
You Are Capable of More
The bestselling book behind the keynotes — ten principles for closing the gap between what people are doing and what they are actually capable of.
Associations regularly pair a keynote with copies for every attendee, which turns a one-hour session into something members keep. Bulk pricing and signed editions are available.
He Built It Before He Taught It
Chris took Uniti Med from startup to one of the largest healthcare staffing firms in the country: 10x revenue growth, #3 fastest-growing in the Midwest on the Inc. Regionals, and a Fortune Best Workplaces award along the way.
He serves as Vice President of the NATHO board, so he knows association work from the inside — the volunteer hours, the budget math, and what a board needs a conference to deliver.
He is also a Maxwell Leadership Certified coach, a bestselling author, an Inc. contributor, and a Forbes Business Council member.
As Seen & Heard
Television, national business press, and the podcasts where Chris talks workforce, culture, and leadership.
Stages I Have Spoken On
State Associations Chris Has Keynoted
Chapter and state conferences where Chris has taken the stage.
Iowa Health Care AssociationIowaSouth Dakota Health Care Assn.South DakotaColorado Health Care Assn.ColoradoMontana Health Care Assn.MontanaLeadingAge IllinoisIllinoisACHE Wisconsin ChapterWisconsinAlso: Rural Health Association of Utah · Virginia Community Healthcare · TORCH / TARHC Texas · See all speaking engagements →
Bring Chris to Your Association Conference
Tell Chris about your members and your conference theme. You’ll get a fast, straight answer on fit, fees, and availability.
Check Availability & FeesResponse within one business day · Speaker kit, bio & headshots