Keynote Speaker in Santa Fe, NM

Keynote Speaker in Santa Fe, New Mexico

Santa Fe keynote speaker for association conferences and healthcare events.

Chris Sund is a keynote speaker, Maxwell Leadership Certified Coach, and sitting executive who leads national healthcare staffing organizations. He speaks on workforce motivation, leadership, retention, and human potential for New Mexico associations, state agencies, hospitals, long-term care providers, schools, and employers across northern New Mexico.

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Why Chris Fits Santa Fe

Your wages are set by one economy. Your city’s prices are set by a different one.

That disconnect is the specific thing about working in Santa Fe, and it is why the usual advice to just pay more never quite lands here.

Think about who sets the cost of living in this city. Retirees arriving with equity from somewhere more expensive. Scientists and engineers at Los Alamos, thirty five miles up the hill, where the lab employs more than thirteen thousand people and a significant share of them commute in from the Santa Fe area. Second-home buyers drawn by more than two hundred fifty galleries and museums and the oldest, highest capital in the country. None of those groups earn their money inside Santa Fe’s local wage structure, and all of them price its housing. Median home value here runs something in the neighborhood of six times average household income.

Now think about who actually staffs the city. Christus St. Vincent is the largest private employer with roughly two thousand people, serving seven counties in a region that has become a popular retirement destination, which is exactly why education and health services keeps adding jobs here. State and local government adds around fifteen thousand more. And beneath all of it sits a tourism and hospitality economy, with leisure and retail together making up something like fifteen percent of payrolls, much of it genuinely seasonal, from the Opera to the ski area to the casinos.

Those employers pay what their revenue allows. A hospital’s wage scale is bounded by reimbursement. A gallery’s or a hotel’s is bounded by a season. Neither has any relationship to a housing market priced by people whose income comes from somewhere else entirely. So the honest position for a Santa Fe leader is that you are never going to close that gap with compensation, because you are not the one setting the number on the other side of it.

What you can decide is whether the work is worth the arrangement people have made to be here. Many of them commute in, share housing, or work two things. They have already paid a real price to hold this job. Whether they keep paying it depends almost entirely on whether the job returns something worth it, and that is a supervisor’s daily work rather than a budget line.

Chris runs national healthcare staffing organizations and has keynoted state association conferences in eleven states, including LeadingAge Illinois and health care associations in Iowa, Montana, South Dakota, and Colorado.

Operator, Not Consultant

President and COO of national healthcare staffing organizations, still making the hiring and retention calls he speaks about.

Frontline and Support Staff

Material written with aides, techs, housekeeping, and hospitality staff in the room rather than about them.

Seasonal and Split Workforces

Built for organizations where people work two jobs, commute far, or work only part of the year.

Santa Fe Organizations

Groups Chris speaks for.

Santa Fe holds New Mexico’s state government, the region’s dominant health system, and a deep cultural and education sector, which makes it a natural place for a statewide workforce keynote.

  • Christus St. Vincent Regional Medical Center, the city’s largest private employer with roughly two thousand staff, serving seven counties, affiliated with the Mayo Clinic Care Network and expanding with a new cancer center opened in 2025
  • State of New Mexico agencies and departments, the dominant employer in the capital, for in-service and leadership development days
  • New Mexico statewide associations in hospital, long-term care, municipal, and education sectors, including the New Mexico Municipal League, which convene members and hold meetings in Santa Fe
  • Santa Fe Public Schools and the City and County of Santa Fe, three of the largest public employers in the area
  • Santa Fe Community College, the Institute of American Indian Arts, and St. John’s College, for campus, student, and staff programming
  • Presbyterian Medical Services and the region’s long-term care and behavioral health providers
  • Tribal enterprises, the Santa Fe Opera, Ski Santa Fe, and the hospitality and cultural employers who staff the season
Beyond Healthcare

Santa Fe employers on the wrong side of the same gap.

Healthcare is where Chris operates, but every employer paying local wages in a non-local housing market has this problem.

State and Local Government

Agencies and city and county departments on fixed pay scales, where leadership development happens through in-service days rather than outside conferences.

Hospitality and Tourism

Hotels, restaurants, galleries, and the seasonal cultural employers whose busiest months are also their hardest to staff.

Education

Santa Fe Public Schools and the colleges, recruiting teachers and staff who have to solve the same housing math.

Tribal and Nonprofit Organizations

Tribal enterprises and the nonprofit sector serving northern New Mexico communities across a wide area.

Where He Speaks

Santa Fe and northern New Mexico venues.

  • Santa Fe hotel and conference space, including the downtown and resort properties used for statewide association meetings
  • The New Mexico State Capitol and surrounding state office buildings for agency in-service and leadership sessions
  • Christus St. Vincent campuses for staff, nurse leadership, and all-staff days
  • Santa Fe Community College, IAIA, and St. John’s College for campus programming
  • The Lensic and the downtown cultural venues for larger general sessions
  • Los Alamos, Española, Taos, and Albuquerque for New Mexico organizations that rotate their annual meeting location
Programs

Keynote topics for your Santa Fe event.

Every session is customized for the audience, the format, and what you are actually trying to change.

See what conference organizers and HR leaders have said after booking Chris.

Questions

Booking a keynote speaker in Santa Fe

Has Chris spoken in New Mexico before?
Chris has keynoted state association conferences in eleven states, including LeadingAge Illinois and health care associations in Iowa, Montana, South Dakota, and Colorado, which serve the same hospital and long-term care audiences New Mexico’s associations represent. See past speaking events.
Does Chris travel to Santa Fe?
Yes. Chris is based in Fremont, Nebraska and speaks nationwide. Santa Fe is reached through Albuquerque with about an hour’s drive, or through the Santa Fe airport, and travel is handled as part of the booking.
Our staff cannot afford to live here. Is a keynote tone deaf in that situation?
It would be if it told people to be positive about it, and this one does not. The session names the arrangement people have made to hold their job and focuses on what leaders owe them in return, which is a different and more honest conversation than resilience.
A lot of our workforce is seasonal. Does that change the material?
Yes. For seasonal teams the session focuses on how fast someone becomes valuable, whether they are treated well in a short window, and whether they come back next season, which is usually the cheapest hiring you will ever do.
Can the session include our support staff, not just clinical or management?
Yes, and it usually should. Housekeeping, dietary, transport, and front desk roles are the hardest to fill in this market and the least often addressed directly, and the material is written with them in the room.
What does a Santa Fe keynote cost?
Fees depend on format, travel, session length, and whether the booking includes a workshop or book copies. Each event is quoted directly, usually within one business day.
Can Chris speak virtually to a New Mexico audience?
Yes. Virtual keynotes and webinars are available with no travel cost, which suits chapter meetings and member education across a large, spread out state. See past webinars.
Ready to Book

Bring Chris to your Santa Fe event.

Send your date, location, and audience. You will get availability and a quote back within one business day.

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info@chrissund.com · 402-212-5771 · New Mexico speaking · All locations