Program Building for Coaches Who Also Have to Lead Adults
Coaching the athletes is the part most clinics cover. Chris Sund speaks to the rest of it — holding a staff together, keeping assistants from burning out, handling parents, and building a culture that survives a losing season.
What Coaches Take Back to Their Programs
A head coach is a manager with a whistle. The staff turnover, the assistant who wants your job, the kid whose parent calls every week, the culture that erodes in year three — those are leadership problems, and most coaching education does not touch them. Chris runs three companies and teaches this material to executives; it translates directly.
- Keeping assistants engaged when there is no money to promote them
- Why people leave programs over how they were treated, not playing time
- Setting a standard the team holds when you are not in the gym
- Hard conversations with staff, athletes, and parents
- Rebuilding culture after a season that got away from you
Programs for Coaching Audiences
Every session is customized to your clinic, sport mix, and format.
People Quit People, Not Companies
Why staff and athletes leave programs — and what a head coach controls.
The Power of Small Moments
How daily interactions build the program culture recruits hear about.
You Are Capable of More
The signature keynote — for coaches and the athletes they are trying to reach.
Athletic Banquet Talk
For the end-of-season night with athletes and families.
Coaching Events Chris Speaks At
Related pages: Athletic Banquet Speaker · School Administrator Speaker · Culture Keynote Speaker
What Clinic Organizers Ask
Is he a coach?
Not in athletics, and he is upfront about that. What he brings is leadership of adults — hiring, retention, culture, and hard conversations — which is the part of a head coach’s job nobody trained them for.
Will coaches take this seriously?
Coaches respond to someone who has actually run something and is not there to explain their sport to them. Chris stays in his lane, which is what makes it land.
Keynote or breakout?
Either. A general session opens the clinic well; a breakout on staff retention or difficult conversations gives head coaches something concrete.
Can he work with a mixed-sport audience?
Yes — better, in fact. The material is about leading people, so nothing depends on knowing a specific sport.
Where Chris Speaks to Leaders and Teams
Booked and past engagements with leadership, student, and athletic audiences.
You Are Capable of More
The bestselling book behind the sessions — ten principles for closing the gap between what a group is producing and what it is actually capable of. Coaches tend to recognize the material immediately.
Clinics often send attendees home with a copy. Bulk pricing and signed editions are available.
Same Job, Different Field
Chris is President & COO of Uniti Med, GQR Healthcare, and Nebula. He hires, develops, and occasionally loses people — and has rebuilt a staff after the wrong ones left and the right ones almost did.
He took Uniti Med from startup to one of the largest healthcare staffing firms in the country: 10x revenue growth, a Fortune Best Workplaces award, and world-class employee NPS.
He is a Maxwell Leadership Certified speaker and coach, a bestselling author, and lives in Fremont, Nebraska.
As Seen & Heard
Television, national business press, and the podcasts where Chris talks leadership and culture.
Bring Chris to Your Clinic
Tell Chris about your coaches and the format. You’ll get a fast, straight answer on fit, budget, and availability.
Check Availability & FeesResponse within one business day · Speaker kit, bio & headshots