The Boardroom and the Locker Room Run on the Same Fuel
Chris Sund speaks to sports teams on mindset, culture, and performance — a President & COO who builds elite business teams, bestselling author of You Are Capable of More, endorsed by former NFL players Mark Pattison and Marques Ogden and American Ninja Warrior Alex Weber. Teams don’t get a hype talk; they get a standard.
What Athletes Get From Chris
The gap between a team’s talent and a team’s results is culture — role acceptance, peer accountability, and how the group responds when the season punches back. Chris’s Your Team Is Capable of More session translates the systems behind growing Uniti Med 10x in revenue in two years into locker-room language — and ends with a written team standard your athletes author themselves.
- Mindset tools for pressure, slumps, and the mental side of performance
- A written team standard — behaviors, not slogans — authored in the session
- Peer accountability that holds when coaches aren’t in the room
- Role acceptance: why elite teams need every jersey bought in
- Resilience through losing streaks, injuries, and adversity weeks
Find Your Program
Chris works with teams and athletic audiences at every level — start with the page built for yours:
Professional Sports Organizations
Player development, rookie transition, leadership councils, and front-office culture for pro teams.
College Athletics & Team Culture
Team sessions, captains councils, and department-wide events for NCAA, NAIA, and JUCO programs.
Athletic Banquets
Season celebrations, awards nights, and booster events that honor the season and set up the next one.
School & Sports Banquets (K-12)
High school banquets, all-sports nights, and student events that land with teenagers and parents alike.
University & Student Leadership
Campus keynotes, leadership programs, and student-athlete crossover events.
Hockey, football, baseball, softball, and other sport-specific sessions are tailored in the pre-event call — every sport’s culture challenges get their own treatment.
Teams & Audiences Chris Serves
Prefer the business side? The same program runs for corporate teams: Your Team Is Capable of More · Corporate Culture Speaker
What Coaches & ADs Ask
What makes this different from a typical motivational sports talk?
It ends with an artifact, not just applause: a written team standard the athletes authored, plus a peer-accountability structure coaches can run all season. The energy is there — but the deliverable is what changes the locker room.
Does Chris tailor to our specific sport?
Yes. The pre-event call with your coaching staff covers your sport’s rhythm — a hockey team’s 60-game grind is a different culture challenge than a football team’s one-game weeks — and the session is built accordingly.
What levels does Chris work with?
High school through professional. Formats scale from a 30-minute banquet keynote to a full keynote or breakout, in person or virtual.
Where is Chris based?
Nebraska — an easy trip for Midwest programs, and available nationwide. Regional teams save significantly on travel.
Your Team Is Capable of More. Prove It This Season.
Tell Chris about your team, your level, and what you’re trying to build. You’ll get a straight answer on fit and format.
Check Availability & Fees