Secrets from the Best Firms
Chris Sund joined Sense HQ for an inside look at what America’s top-rated staffing firms do differently, and what it actually took to earn that recognition at Uniti Med.


Not one big thing. Hundreds of small ones.
Every year a handful of staffing firms get named among the best places to work in the industry. They are not always the biggest firms or the ones with the flashiest perks. They are the ones that figured out how to build a place where people feel genuinely valued and want to stay.
Chris joined Sense HQ to pull that apart honestly. Uniti Med earned best-firm recognition, and he walks through what that journey actually looked like from the inside, including the parts that did not work and the leadership habits that turned out to matter most.
Chris did not inherit the culture at Uniti Med. He built it deliberately, starting with how leadership showed up each day and working outward from there. This session is the real playbook rather than a list of perks, covering what compensation alone cannot fix and why employee experience deserves the same rigor most firms reserve for client experience.
What This Session Covers
Beyond the Perks
What the highest-rated staffing firms consistently share once you look past the surface.
Culture Over Comp
How intentional culture drives retention, referrals, and performance in ways pay alone cannot.
Recognition That Works
The feedback and recognition practices that make people feel valued and keep them in the seat.
Repeatable Behaviors
The leadership behaviors that show up again and again across best-place-to-work firms.
The Uniti Med Story
How the recognition was earned and what the journey looked like from inside the business.
Closing the Gap
Practical steps any firm can take to move culture from where it is to where it needs to be.
The best firms to work for did not stumble into it. They decided, and then they kept deciding.Chris Sund
Sense HQ.
Sense HQ is a talent engagement and communication platform built for the staffing industry, helping firms automate candidate and employee touchpoints to improve retention, redeployment, and the overall talent experience.
Their webinar series brings together executives and operators from the industry’s top firms to share the strategies, culture practices, and leadership approaches that separate the best from the rest.

Bring Chris to your audience.
Chris delivers the same energy and depth virtually that he brings to a live stage. He is available for webinars, association programming, and media interviews on culture, leadership, and talent strategy.