Career Growth6 min read

How to Negotiate Salary

Salary negotiation feels uncomfortable for almost everyone. It gets much easier when you prepare, stay calm and treat it as solving a problem together.

The Short Answer

To negotiate salary, research the market range for the role, decide your target and your walk-away number before the conversation, let the employer share a number first when you can, respond with appreciation and a specific counter supported by your value, consider the full package including bonus, time off and growth, and get the final offer in writing.

Most employers expect some negotiation. A calm, prepared counter rarely costs you an offer, and it can shape your pay for years because future raises often build on your starting number.

The best negotiations I have seen feel like two people solving a problem, not a standoff.

Negotiation

Seven steps to negotiate salary

  1. Research the range. Role, level, location.
  2. Set two numbers. Your target and your walk-away.
  3. Let them go first. When you can.
  4. Thank them. Appreciation keeps it warm.
  5. Counter specifically. A number tied to value.
  6. Look at the whole package. Not only base pay.
  7. Get it in writing. Before you accept.

Prepare your numbers

Know the market range for the role, your target number and the lowest number you would accept. Decide these before the conversation, when you are calm.

Counter with value

Thank you, I am excited about this role. Based on the results I have delivered in similar work, I was expecting something closer to this number. Is there flexibility? is clear, warm and specific.

Negotiate the whole package

If base pay is fixed, ask about a signing bonus, performance bonus, extra time off, a review in six months, training budget or a title. Growth opportunities can be worth more than a small salary bump.

Stay calm and get it in writing

Pauses are fine. Silence is not rejection. Once you agree, ask for the full offer in writing before you resign anywhere or accept.

See also How to Ask for a Raise and How to Prepare for a Job Interview. Owning your growth is the heart of You Are Capable of More.

Your Takeaway

Research the range, set your target and walk-away numbers, let them go first when you can, counter warmly with a specific number tied to value, negotiate the whole package and get the final offer in writing.

Questions

Frequently asked questions

How do you negotiate a higher salary?
Research the market range, set a target and walk-away number, thank the employer, counter with a specific number tied to your value and consider the full package.
Is it okay to negotiate a job offer?
Yes. Most employers expect a calm, professional counter.
Should I give a salary number first?
When you can, let the employer share a range first. If asked, give a researched range with your target near the bottom.
What can I negotiate besides salary?
Signing or performance bonus, time off, an early pay review, training budget, title and flexibility.
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Chris Sund, keynote speaker and author of You Are Capable of More

Chris Sund
President and COO of Uniti Med, GQR Healthcare and Nebula. Bestselling author of You Are Capable of More, winner of the How-To category at the 2026 Paris Book Festival, and a contributor to Inc. and Forbes.

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