How to Keep Gen Z Employees

Gallup found engagement among Gen Z and younger millennials fell from 40% in 2020 to 32% in 2025, and their clarity about expectations fell even faster. What younger employees need from leaders is not complicated.

The Short Answer

Keep Gen Z employees by giving them clear expectations, regular feedback, visible paths to grow, a manager who knows them personally and work that connects to a purpose. Gallup found engagement among Gen Z and younger millennials fell from 40% to 32% between 2020 and 2025, and the share who know what is expected of them fell from 51% to 42%. Most of what keeps younger workers is simply good management, done consistently.

Every generation of leaders has complained about the generation coming in behind them, and I try hard not to. In my experience, the younger people on my teams want the same things everyone wants: to do meaningful work, to be treated with respect and to see a future. What has changed is how quickly they will leave when those things are missing.

The data shows a real gap. Gallup’s 2026 analysis found engagement among Gen Z and younger millennials fell eight points, from 40% in 2020 to 32% in 2025. The share who strongly agree they know what is expected of them fell from 51% to 42%. Many younger employees started their careers remotely or during the pandemic, with fewer chances to learn by watching experienced people up close.

What do Gen Z employees want from work?

Clarity, feedback, growth and connection. They tend to want to know exactly what is expected and how they are doing, more often than once a year. They want to see how they can grow, and they want to learn quickly. They want a manager who knows them as a person, and they want to understand why their work matters. None of that is a special program. It is good leadership.

What Works

Six ways to keep younger employees

  1. Spell out expectations. Describe what great looks like, not just the task.
  2. Give feedback often. Short, specific and frequent beats a long annual review.
  3. Show the path. Make it clear what skills lead to the next role and how to build them.
  4. Teach the unwritten rules. How meetings work, how to disagree, how to ask for help. Many never had the chance to learn by watching.
  5. Connect work to purpose. Explain who the work helps and why it matters.
  6. Know them personally. Ask about their goals and what is going on in their lives.

Teach the things nobody teaches

One of the most useful things a leader can do for younger employees is explain the unwritten rules of work. How to run a meeting. How to push back respectfully. How to ask for help without feeling embarrassed. How to handle a mistake. Many people early in their careers simply have not had the chance to watch experienced colleagues do these things, and a few minutes of coaching goes a long way.

Give feedback more often, and make it useful

Younger employees tend to want to know how they are doing, and the annual review is too slow to help. Short, specific feedback in a weekly one-on-one helps them improve quickly and feel noticed. Recognize what they did well and be just as clear about what to do differently. Most will appreciate the honesty. See How to Run a One-on-One Meeting That Matters.

Show them a future

Nothing keeps a talented young person like a visible path forward. Talk with them about where they want to go, give them stretch assignments, and tell them what you see in them. I have watched people early in their careers grow into leaders faster than anyone expected because someone invested in them early. See How to Have a Career Conversation With an Employee.

I speak to a lot of young professionals and students, and the message in my signature keynote, You Are Capable of More, lands especially well with them: you are capable of more than you think. Leaders who believe that about their younger employees, and show it, are the ones who keep them. For the workplace side, see You Are Capable of a Better Culture.

Your Takeaway

Gen Z engagement and clarity have fallen since 2020, but what keeps younger employees is good management done consistently: clear expectations, frequent feedback, a visible path to grow, purpose and a manager who knows them.

Questions

Frequently asked questions

How do you retain Gen Z employees?
Give them clear expectations, frequent and specific feedback, a visible path to grow, work connected to purpose and a manager who knows them personally.
Is Gen Z less engaged at work?
Gallup found engagement among Gen Z and younger millennials fell from 40% in 2020 to 32% in 2025, and the share who know what is expected of them fell from 51% to 42%.
What do Gen Z employees want from managers?
Clarity, frequent feedback, growth opportunities, respect and a manager who takes an interest in them as people.
How often should Gen Z employees get feedback?
Regularly, ideally in short weekly conversations rather than only in an annual review.
Chris Sund seated with his book You Are Capable of More

The Book

You Are Capable of More

A No-Excuses Guide to Becoming Your Best Self. The bestselling book behind Chris’s keynotes and the 2026 Paris Book Festival winner in the How-To category. Many teams hand a copy to every seller at their kickoff.

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Chris Sund speaks on this in You Are Capable of a Better Culture and You Are Capable of More, for conferences, leadership teams and company meetings.

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Chris Sund, keynote speaker and author of You Are Capable of More

Chris Sund
President and COO of Uniti Med, GQR Healthcare and Nebula. Bestselling author of You Are Capable of More, winner of the How-To category at the 2026 Paris Book Festival, and a contributor to Inc. and Forbes.

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