Chris Sund on FOX 10 Phoenix

Television · FOX 10 Phoenix

In Studio in Phoenix.

Chris came in to FOX 10 Talks in Phoenix to talk about You Are Capable of More, the research behind it, and why the answer to self-doubt is not waiting for it to go away.

Chris Sund with the FOX 10 Talks hosts in the FOX 10 Phoenix studio, talking about You Are Capable of More
Program
FOX 10 Talks
Station
KSAZ FOX 10, Phoenix
Aired
November 12, 2026
Format
In-Studio Author Interview
Keynote Speaker●Published in Forbes●Published in Inc.●Bestselling Author of You Are Capable of More●President & COO●NATHO Vice President●Inc. Regionals #3 Fastest-Growing in the Midwest●Fortune Magazine Best Workplaces Award●10x Revenue Growth●Winner of 5 Book Awards●Maxwell Leadership Certified Coach●Keynote Speaker●Published in Forbes●Published in Inc.●Bestselling Author of You Are Capable of More●President & COO●NATHO Vice President●Inc. Regionals #3 Fastest-Growing in the Midwest●Fortune Magazine Best Workplaces Award●10x Revenue Growth●Winner of 5 Book Awards●Maxwell Leadership Certified Coach●
Chris Sund on set at FOX 10 Phoenix for FOX 10 Talks
About the Segment

Make the cup bigger.

On a FOX 10 Talks hour built around one good book after another, Chris sat down in the Phoenix studio to talk about why he wrote You Are Capable of More. Over the years he kept meeting people, himself included, with far more potential than they could see in themselves.Before writing, he wondered whether the idea was a waste of time. So he surveyed more than 200 working adults. Ninety-two percent said they know they are capable of more than they are doing today. The book explores what holds them back and how to get past it.On air he shared his way of thinking about self-doubt: it never goes away, but you can grow the space around it. He also told the story of a 73-year-old reader who finished the first chapters and joined a jazz band.The free assessment at youarecapableofmore.com shows which barrier is doing the most work in your own life.
Self-doubt never goes away. While you can’t get rid of that, you can make the cup bigger.Chris Sund on FOX 10 Talks
Behind the Scenes
Chris Sund in front of the green screen while filming FOX 10 Talks in PhoenixStudio monitors showing Chris Sund’s FOX 10 Talks segment at FOX 10 Phoenix
The Barriers

What holds capable people back.

The barriers Chris named on air, in the order the survey ranked them.

01

Self-Doubt and Fear of Failure

The inner voice, and worrying what other people will think. The most common barrier by far.
02

Too Busy

A schedule so full there is no room left for the thing that actually matters.
03

Comfort

“Things feel good right now. Do I really want to push myself?”
Watch

The FOX 10 broadcast.

Watch Chris’s full FOX 10 Talks interview right here.

Key Moments

Three ideas from the segment.

Practical takeaways Chris shared on air, each one drawn from You Are Capable of More.

01

Expand the Cup

Picture a ball sitting on a small cup. That ball is self-doubt. You cannot remove it, but you can make the cup bigger: ask people already doing what you want to do, learn more, and take steps even when they might not work.
02

Frame It Forward

Stop focusing on the past and the inner voice. Ask why you want it, what it would do for your life, and how things would change. Forward framing makes action easier.
03

It Is Never Too Late

A reader Chris had never met finished the first chapters, applied to the jazz band she had always wanted to join, and got in. She was 73.
Transcript

The full conversation.

Chris Sund on FOX 10 Talks, FOX 10 Phoenix, November 12, 2026. Lightly edited for readability.

Read the full transcript
FOX 10: The theme today is one good book after another. Do you like self-help and self-motivational books? We could all use some self-help, right? And that title, You Are Capable of More. I love that title.Chris Sund: Thank you.FOX 10: We sometimes forget that we’re capable. We sometimes think we can’t do it.Chris Sund: That happens a lot. I think a lot of us have that inner voice that holds us back from what we really can do.FOX 10: So Chris, talk about your book, and how and why you decided to write it.Chris Sund: The main purpose was that I’ve met a lot of people over the years, including myself, where you realize they have a lot more potential and they maybe don’t see it in themselves. I really wanted to bring that out and find ways to help people become the best version of themselves. So we did a lot of research on what is holding people back, and how often people delay action on what they’re trying to achieve. The book explores those things and ways to overcome those barriers.FOX 10: So how and why are we holding ourselves back? Is it fear? Lack of skill? Lack of money?Chris Sund: There are a lot of barriers, but the biggest one you did name. It is 100% fear of failure: that self-doubt, thinking about what other people are going to think of you. After that, time. Too busy of a schedule. And sometimes it’s being comfortable. “Things feel good right now. Do I really want to push myself?”FOX 10: Rock the boat.Chris Sund: Yes.FOX 10: People watching will say, “How do I change my mindset? How do I flip the script and say, I can do this, I know I’m capable of it, and get over those few little hurdles?”Chris Sund: Each one is a little different. How I approach time is going to be different than self-doubt, but I’ll use self-doubt since it’s the most common one. Self-doubt never goes away. You’ll always have this inner voice questioning. I like to imagine a little cup with a ball sitting on top of it. That ball is self-doubt. That’s your inner voice saying, “You can’t do it,” or “What if you fail?” While you can’t get rid of that, you can make the cup bigger. You can start asking people who are doing something you want to do. You start learning more, taking steps and trying. Even if it doesn’t work, you start to expand your horizons and go, “Well, maybe I can do this. It might not work, but I can at least try it.” So I recommend people expand the cup.FOX 10: It’s like the last author we had, Jenn McKinlay. She talked about how she started as a kid with small newspapers, and then you progress. Maybe you write an article and publish it online, and maybe the next step is a small manual. But you keep going and you keep trying. In the information you sent us, you said you conducted a survey of more than 200 working adults, and 92% said they believe they are capable of more than they are currently doing. But we’re all status quo. We’re not doing anything about it. Or are we?Chris Sund: Some people are definitely trying. When I first started writing the book, I hadn’t done the research yet, and I thought, “Maybe this is kind of a waste of my time. Maybe I’m wrong on this.” So when I did it and realized more than nine out of 10 people are saying, “I know I’m capable of more than what I’m doing today,” that mattered. The survey then goes into what is holding you back, and what more would look like. When people focus less on the past and the inner voice and focus forward, asking why do you want to do that, what would that do for your life, how would that change things if you started working on it, once you frame it forward, it’s easier to start taking action.FOX 10: How long has the book been out now?Chris Sund: Just a few months.FOX 10: I was going to ask whether you’ve gotten success stories from readers. But for you, it must be nice to put a piece of work out there that might open the door for somebody else to get over those hurdles and realize their full potential. What was that like?Chris Sund: It’s twofold. Regardless of whether somebody ever picks up the book and reads it, I built a whole website based on the book that’s all free. You can take the same assessment, and based on how you fill it out, get real advice, real articles and guidance on what you can do. At the end of the day, I just want to help as many people as I can get past what’s holding them back. As far as success stories, it’s almost daily that somebody reaches out and says, “I just read this, and because of it I applied for a new job. Don’t tell anybody.” But my favorite one is from someone I didn’t know. This lady wrote, “I just finished the first couple of chapters. I’ve always wanted to be in a jazz band, and I’m going to go apply next week.” I said, “Let me know how it goes.” She emailed back: “Oh my gosh, I did it. They took me. Who would have guessed at 73 years old I could do this?” I don’t know who she is, but how cool is that, that she read it, felt inspired and went, “I’m going to go chase what I want to do”?FOX 10: I love that. It sounds like this isn’t just about your career but your personal life too. Maybe there’s someone you want to ask out on a date and you think, “I can’t, they’re out of my league.” But maybe you can. Maybe you are capable.Chris Sund: Yes. A lot of the book is very personal stories. I don’t come at it from a place of “I’ve got this figured out.” If anything, I learned the hard way. Part of becoming capable of more is realizing what the most important things in your life are, and making sure you’re using your time on the right things, and that’s not just work. It’s also helping other people become better. It’s not just becoming capable yourself. It’s finding ways to become capable so you can help others reach their potential.FOX 10: So true. How do people get hold of you, find the website, find the book?Chris Sund: Great question. The website for the book is youarecapableofmore.com, and I also have an author website at chrissund.com. My email is on there, so you can reach out to me directly.FOX 10: Awesome. Chris, thanks for coming in all the way from Omaha. We appreciate it.
Chris Sund seated holding his book You Are Capable of More
The Book Behind the Segment

You Are Capable of More.

You Are Capable of More: A No-Excuses Guide to Becoming Your Best Self is about personal potential, self-doubt, and the quiet ways comfort keeps good people where they are. It is available on Amazon and at Barnes & Noble.
For Producers & Hosts

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Chris speaks and writes on personal potential, self-doubt, and what moves people from capable to performing. He is a sitting executive, not a consultant reporting from outside.

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