Television · Dakota News Now
On Air in Sioux Falls.
Chris joined host Baylee Peterson on Dakota News Now to talk about You Are Capable of More, why so many capable people cannot see their own potential, and what the survey behind the book found.
Program
Dakota News Now
Station
KSFY / KDLT, Sioux Falls
Aired
September 24, 2026
Format
Author Interview
Keynote Speaker●Published in Forbes●Published in Inc.●Bestselling Author of You Are Capable of More●President & COO●NATHO Vice President●Inc. Regionals #3 Fastest-Growing in the Midwest●Fortune Magazine Best Workplaces Award●10x Revenue Growth●2026 Paris Book Festival Winner●Maxwell Leadership Certified Coach●Keynote Speaker●Published in Forbes●Published in Inc.●Bestselling Author of You Are Capable of More●President & COO●NATHO Vice President●Inc. Regionals #3 Fastest-Growing in the Midwest●Fortune Magazine Best Workplaces Award●10x Revenue Growth●2026 Paris Book Festival Winner●Maxwell Leadership Certified Coach●
About the Segment
Potential people cannot see.
Chris sat down with host Baylee Peterson at Dakota News Now in Sioux Falls to talk about where the book came from. Over the years he kept meeting people with real ability who would say the same thing: they wanted to go after something, they just did not think they could.That gap is what You Are Capable of More is about. Chris surveyed more than 200 working adults, and 92 percent said they know they are capable of more than they are doing right now. The book walks through the barriers that keep people there and how to get past them.As he told the station, it is not a leadership book and it is not written for one group. It is written for anybody who has ever felt there was more in them.The free assessment at youarecapableofmore.com shows which barrier is doing the most work in your own life.There are these barriers holding people back, and I wanted to help them reach their potential.Chris Sund on Dakota News Now
The Barriers
What holds capable people back.
What more than 200 working adults named, in order, when asked what stands between them and what they know they are capable of.
01
Self-Doubt and Fear of Failure
The inner voice that says this might not work. Named more often than anything else in the survey.02
Too Busy
A full calendar that leaves no room for the thing that actually matters.03
Comfort
The barrier that feels like a reward, which is exactly why it is so easy to miss.Watch
The full interview.
The segment is hosted by Dakota News Now. It opens on the station’s site.
Dakota News Now · Sioux Falls
Chris Sund discusses You Are Capable of More
Why capable people so often do not see it in themselves, and what the research behind the book found.Watch on DakotaNewsNow.com →
The Book Behind the Segment
You Are Capable of More.
You Are Capable of More: A No-Excuses Guide to Becoming Your Best Self is about personal potential, self-doubt, and the quiet ways comfort keeps good people where they are. It is available on Amazon and at Barnes & Noble.For Producers & Hosts
Bring this to your audience.
Chris speaks and writes on personal potential, self-doubt, and what moves people from capable to performing. He is a sitting executive, not a consultant reporting from outside.
Response within one business day · info@chrissund.com · 402-212-5771