The Business Keynote For People Who Own The Outcome.
Conferences, owner groups, franchise conventions, and company meetings, from an executive who runs three companies during the week.
There is a difference between a speaker who studies business and one who is still running it. Chris Sund is President and COO of Uniti Med, GQR Healthcare and Nebula. He helped grow Uniti Med 10x in two years to number three on the Inc. Regionals among the fastest growing companies in the Midwest, while the organization earned Fortune Best Workplaces recognition and Great Place to Work certification three years running. He speaks on Tuesday and runs payroll on Friday.
Growth is not the hard part. Growing without losing the people who got you there is the hard part.
My KC Live, KCTV5 Kansas City →See him work before you commit.
A business audience is the least forgiving room there is, and nobody wants to be the person who picked the keynote that flopped. Chris has been on morning television in six markets and in Forbes, Inc., and the Midlands Business Journal. Every appearance sits in the media hub with video and transcripts.
Five things a business audience actually uses.
Nothing here needs a consultant, a software purchase, or a quarter to implement. All of it is available Monday.
- The real reason people leave, and it is not pay. Most owners assume they lost someone to a bigger offer. Usually they lost them months earlier to a manager, a missed conversation, or the sense that nobody noticed. Knowing which one it was changes what you fix.
- What growth actually costs you. Scaling fast breaks the thing that made you worth joining. He grew an organization 10x in two years while keeping Best Workplaces recognition, and the room gets the honest version of what that took rather than the highlight reel.
- A read on their own ceiling. Every operator in the room is very good at something and has quietly settled on it. The comfort ceiling section is the one people bring up at the bar afterward, and it is usually about them rather than their company.
- The conversation they have been avoiding. There is a specific call every leader in that room knows they should make and has not. The session names it and gets a surprising number of them made that week.
- One move, not a framework. Every session closes on a single specific action. Business audiences have sat through enough models. They want the thing they can do before the flight home.
On what the business keynote is about
Eight ways businesses book him.
Conferences usually add breakouts. Companies usually add a leadership session before the all-hands. Both cost far less than two separate visits.
Business Conference Keynote
Opening or closing general session for a business conference, trade show, or industry event.Owner & Executive Peer Group
EO, Vistage, YPO, and CEO roundtables. Smaller and more direct, with real conversation rather than a keynote at a room of people who own things.Franchise Convention
Annual conventions and franchisee meetings. A room of independent operators under one brand is a specific challenge, and it is a room he understands.Annual Company Meeting
The full-company meeting, with the leadership session the day before.RevenueSales Kickoff
SKO opener built for a team that has to go sell something the following Monday.Leadership Offsite
Your executive team or leadership group. Standard-setting, honest feedback, and the growth-versus-people tension.Conference Breakouts
Repeatable concurrent sessions alongside a general session, typically run two or three times.Virtual Session
Live for distributed teams, multi-location companies, or a franchise system spread across states.Rooms full of people who carry the risk.
The framework holds across all of them. What changes is what everyone is accountable for when they walk out.
Business Conferences
Regional and national business conferences, economic summits, and industry trade shows with a mixed room of owners and executives.Peer Advisory Groups
EO, Vistage, YPO, and CEO roundtables. A room of a dozen owners who will call out anything that is not real.Franchise Systems
Franchisor conventions and franchisee meetings, where head office cannot order anyone to do anything.Family Business
Family business forums and multigenerational company meetings, where succession and standard are the same conversation. See the family business page.Companies & Teams
Annual meetings, leadership offsites, sales kickoffs, and department all-hands. See corporate keynote for enterprise programs.Trade & Industry Associations
Association annual conferences with a business membership. See state associations for how that work is structured.Entrepreneur Events
Startup weeks, entrepreneur summits, accelerator demo days, and founder gatherings. See the entrepreneur and small business page.Chambers & Economic Development
Business summits and annual meetings. See the chamber page for that program year.Professional Services
Firm retreats and partner meetings for accounting, legal, insurance, and consulting practices.Four movements. Ten principles.
Every session runs the same architecture as the book, which is what lets a keynote, a breakout, and a leadership offsite build on each other rather than repeat.
The Foundation
Ownership and time. What an operator actually controls in a year mostly spent reacting to things they did not choose.The Breakthrough
The comfort ceiling and the inner voice. The section a room of successful people goes quiet for.The Standard
Truth over praise, and the hidden gear. Who in your life will actually tell you the truth about your business.The Purpose
Finishing, and leaving people better. The close, and the movement that reframes what the last ten years were for.A copy for every seat in the room.
A keynote gives an audience an hour. A copy gives an entire company or franchise system the same ten principles and the same vocabulary, which is where a one-day event turns into something people are still quoting in the fall.
You Are Capable of More: A No-Excuses Guide to Becoming Your Best Self. An Amazon bestseller from Game Changer Publishing, with a foreword by Ben Newman.
Ten chapters across four movements, short enough that a busy operator will actually finish it. The free companion toolkit includes a discussion guide a leadership team can run in weekly meetings, a self-assessment, and a thirty day challenge a whole company can do together. Nothing is gated behind an email address.
The feedback speaks for itself.
Chris is a thoughtful, intentional leader who understands the influence he carries. His message challenged me to think differently about how I lead, serve, and influence others.
Chris would be an incredible addition to any live audience. Each time he finds a unique way to connect on both a personal and professional level, keeping everyone engaged and attentive.
Chris consistently brings knowledge, insight, and practical advice. He led two impactful sessions and left everyone with tools they could use immediately.
Chris was an outstanding speaker and a highlight of our event. He took the time to deeply understand our organization and thoughtfully personalized every moment.
Chris energized the room, sparked conversations, and encouraged connections throughout the event, with a lasting impact on our future leaders.
Chris is a thoughtful, intentional leader who understands the influence he carries. His message challenged me to think differently about how I lead, serve, and influence others.
Chris would be an incredible addition to any live audience. Each time he finds a unique way to connect on both a personal and professional level, keeping everyone engaged and attentive.
Chris consistently brings knowledge, insight, and practical advice. He led two impactful sessions and left everyone with tools they could use immediately.
Chris was an outstanding speaker and a highlight of our event. He took the time to deeply understand our organization and thoughtfully personalized every moment.
Chris energized the room, sparked conversations, and encouraged connections throughout the event, with a lasting impact on our future leaders.
Events already on your calendar.
He still has a company to run on Monday.
Chris Sund is an executive leader, keynote speaker, and bestselling author of You Are Capable of More.
As President and COO of Uniti Med, GQR Healthcare and Nebula, he helped grow Uniti Med 10x in two years and earn the number three ranking on the Inc. Regionals list among the fastest growing companies in the Midwest, while the organization earned Fortune Best Workplaces recognition and Great Place to Work certification three years running.
He is a father of three, a Maxwell Leadership Certified speaker, trainer, and coach, Vice President of the NATHO Board of Directors, and the founder of Amplify Speakers. He is a Forbes Business Council member and an Inc. Leadership Forum member with a published Inc. byline. Speaking is not the job. It is what he does with what the job taught him.
Details your committee will ask for.
Owners and event committees ask these.
How much does a business keynote speaker cost?
How is this different from your corporate keynote page?
Will he customize for our business?
Does he work with EO, Vistage, and YPO chapters?
Can you speak at a franchise convention?
Do you do sales kickoffs?
Can he do breakouts as well as the keynote?
Is he available internationally?
Can we get books for attendees?
How do we start?
Other ways businesses book him.
Same framework, built for the specific room you are filling.