Winning the Talent Battle
Chris Sund delivered this session for the National Association for Health Care Recruitment on building an employer brand strong enough that the right people come looking for you.
Stop chasing talent. Start attracting it.
Most healthcare recruitment teams are working harder than ever and still losing candidates late in the process. Chris delivered this session for NAHCR to make the case that the problem is usually not the recruiting effort itself. It is that the organization has not given candidates a clear reason to choose it over the one down the road.
He walked through what actually makes an employer brand magnetic, why it has far less to do with marketing budget than most teams assume, and how recruitment leaders can build one using the people and stories they already have. The session drew on the work of growing Uniti Med into a Fortune Best Workplaces honoree and one of the fastest-growing companies in the Midwest.
A magnetic brand is not what your careers page says about you. It is what your current employees say about you when you are not in the room. Everything else in employer branding is downstream of that one thing.
What This Session Covers
Why Candidates Walk
The real reasons strong healthcare candidates disengage late in the process, and what it costs you.
Brand Versus Reputation
The difference between what you say about your organization and what people already believe.
Your Employees Are the Brand
Turning the people already on your team into the most credible recruiting asset you have.
Small Budget, Real Results
Building a magnetic brand without a marketing department or a line item to fund it.
Consistency Over Campaigns
Why steady, repeated signals beat a launch, and how to sustain them through a busy season.
Measuring the Shift
The indicators that show your brand is working before your time-to-fill numbers move.
You do not win the talent battle by shouting louder. You win it by being worth talking about.Chris Sund
NAHCR.
The National Association for Health Care Recruitment is the professional association for health care recruitment leaders across the United States, serving members in hospitals, health systems, and staffing organizations.
NAHCR provides education, certification, research, and a national peer network for recruitment professionals, and its webinar series brings industry practitioners to members throughout the year.
Bring Chris to your audience.
Chris delivers the same energy and depth virtually that he brings to a live stage. He is available for association webinars, member programming, and media interviews on employer brand and healthcare recruitment.