Do the job before the title.
Social Media Explorer featured what years of hiring and promoting people taught Chris about potential, and why promotions tend to go to the people who are already doing the work.
Potential shows up before permission.
Social Media Explorer published the feature on October 13, 2026. It draws on Chris's years of hiring, developing and promoting people, and his observation that promotions usually go to people who are already doing the work of the next role.
Capable people often wait to be told they are ready. The article explains why You Are Capable of More asks readers to take ownership instead, and why Chris hires for traits like drive, humility and integrity over experience, since experience can be trained.
The piece also covers his record as President and COO, helping grow Uniti Med 10x in two years to the #3 spot on the Inc. Regionals Midwest list, plus the survey of more than 200 working adults behind the book and the free tools at youarecapableofmore.com.
The title usually follows the work, not the other way around. Start acting like the person you want to become, before anyone gives you permission, and the opportunities tend to find you.
What the Feature Covers
Potential Before Permission
Promotions tend to go to people already doing the job, not to people waiting to be asked.
Traits Over Experience
Drive, humility and integrity matter most when Chris hires, because experience can be trained.
Built, Not Just Studied
Lessons from helping grow Uniti Med 10x and earning the #3 spot on the Inc. Regionals Midwest list.
What the Research Says
More than 200 working adults surveyed, with self-doubt and fear of failure as the top barriers.
A Book for Everyone
Written for anyone who knows there is more in them, not just for managers and executives.
Free Tools to Start Now
Free assessments and resources at youarecapableofmore.com for anyone ready to take the next step.
Most of the time the next level is not about learning something new. It is about finally acting on what you already know.Chris Sund, in Social Media Explorer
Social Media Explorer.
Social Media Explorer is an online publication covering marketing, social media and business. The feature on Chris ran in its News and Noise section.
The article links readers to the free assessment at youarecapableofmore.com, to the book on Amazon, to chrissund.com, and to Chris's Forbes and Inc. bylines.
Bring this to your audience.
Chris speaks and writes on ownership, self-doubt, culture, and leadership, as a sitting executive and the author of You Are Capable of More.