Feature · NY Weekly

The goals we keep putting off.

NY Weekly profiled Chris and You Are Capable of More: why people can know exactly what matters to them and still push it to next week or next year, and what to do about it inside the life they already have.

Chris Sund on the cover of the New York Weekly October 2026 issue
Publication
NY Weekly
Date
October 19, 2026
Topic
Goals & Follow-Through
Format
Feature
Keynote Speaker●Published in Forbes●Published in Inc.●Bestselling Author of You Are Capable of More●President & COO●NATHO Vice President●Inc. Regionals #3 Fastest-Growing in the Midwest●Fortune Magazine Best Workplaces Award●10x Revenue Growth●2026 Paris Book Festival Winner●Keynote Speaker●Published in Forbes●Published in Inc.●Bestselling Author of You Are Capable of More●President & COO●NATHO Vice President●Inc. Regionals #3 Fastest-Growing in the Midwest●Fortune Magazine Best Workplaces Award●10x Revenue Growth●2026 Paris Book Festival Winner●
About the Feature

Written on a treadmill, between sets.

NY Weekly published the feature on October 19, 2026. It opens with how the book actually got written: on Chris’s phone at the gym, after dinner and time with his boys, while walking on a treadmill, on the StairMaster and between sets.

That is the same problem the book takes on. Work, family and daily routines fill the calendar, and the personal goal keeps sliding to next week or next year. Chris encourages readers to ask what they can do now, within the life they already have.

The piece covers the survey of more than 200 working adults behind the book, published as The Untapped Potential Report, in which 92% said they were capable of more than they were currently doing. It also notes the book’s win in the How-To category at the 2026 Paris Book Festival.

◆ The Through Line

Most people already know what matters to them. The gap is acting on it, and the book is built to close that gap with one small step a reader can take today.

Four Points

What the Feature Covers

01

Knowing is not doing

What stood out in the survey was how often people already knew what mattered to them and still struggled to act on it. That observation shaped the book’s practical design.

02

A Playbook, not just stories

Personal stories sit alongside practical lessons, and a closing Playbook revisits each chapter with a reminder, reflection questions and one action to take that day, alone, with family or with a team.

03

Taking responsibility for what comes next

Voted most likely to succeed in high school, Chris became a father early and had to close the distance between his circumstances and the future he had imagined. Owning his problems became owning the solutions.

04

Moments you cannot reschedule

Watching his oldest son’s final school games and graduation brought home the limits of putting things off. For Chris, becoming more capable also means becoming more present at home.

“
Success is about what you achieve. Significance is about who is better because of you.
Chris Sund, You Are Capable of More, quoted in NY Weekly
Who It Is For

Beyond the corner office.

The feature closes on where Chris wants the message to go next: keynotes, workshops, the Amplify Speakers Podcast and the free resources that come with the book. He especially wants it to reach frontline crews, plant teams and service workers who are rarely offered formal development.

His ask of readers is simple. Think of one important thing you have been putting off and choose one step you can take today, whether that is a phone call, time set aside to learn something, or giving a family member your full attention.

Chris Sund on the Goals We Keep Putting Off, NY Weekly
For Hosts & Event Planners

Bring this to your audience.

Chris speaks and writes on follow-through, leadership and culture, as a sitting executive and the award-winning author of You Are Capable of More.

Response within one business day · info@chrissund.com · 402-212-5771