How to Promote an Event So People Register

For Event PlannersHow To Promote An Event So People Register.Most events are not under-attended because the program is weak. They are under-attended because the promotion started too late, said the wrong thing, and relied entirely on email.Event Planning8 min readBy...

Run of Show for an Awards Banquet

For Event PlannersRun Of Show For An Awards Banquet.A banquet has one job: make the honorees feel like the point. Most programs are built in a way that quietly works against that. Here is a timeline that does not.Event Planning8 min readBy Chris SundEveryone has been...

How to Get a Sponsor to Underwrite Your Speaker

For Event PlannersHow To Get A Sponsor To Underwrite Your Speaker.Small chambers, rural schools, service clubs, and lean nonprofits book good speakers all the time. Almost none of them pay for it out of their own budget. Here is how that actually works.Event Planning8...