In a survey of more than 200 professionals, 92 percent said they believe they are capable of more than they are currently doing. That gap is not a motivation problem. It is a leadership problem, and it shows up in every agency in this room as turnover, quiet disengagement, and recruiters who plateau a year in and never climb back.This workshop gives leaders a way to see the difference between someone who has stopped caring and someone who has stopped believing they can. Those two look identical from a manager’s chair and they need opposite responses. Chris works through what separates them, what to say in each case, and how to build the kind of environment where people raise their own ceiling.