Feature · Vocal
The 92 percent question.
A Vocal profile on what Chris found when he surveyed more than 200 working adults, and why he thinks the scarcest capacity in a company may not be the kind you hire.
Publication
Vocal · Journal
Date
September 27, 2026
Topic
Talent & Potential
Format
Profile Feature
Keynote Speaker●Published in Forbes●Published in Inc.●Bestselling Author of You Are Capable of More●President & COO●NATHO Vice President●Inc. Regionals #3 Fastest-Growing in the Midwest●Fortune Magazine Best Workplaces Award●10x Revenue Growth●2026 Paris Book Festival Winner●Maxwell Leadership Certified Coach●Keynote Speaker●Published in Forbes●Published in Inc.●Bestselling Author of You Are Capable of More●President & COO●NATHO Vice President●Inc. Regionals #3 Fastest-Growing in the Midwest●Fortune Magazine Best Workplaces Award●10x Revenue Growth●2026 Paris Book Festival Winner●Maxwell Leadership Certified Coach●
92%
believe they are capable of more than they are currently doing
85%
second-guess themselves because of the voice in their head
78%
put off things they already know they should do
About the Feature
Capacity already in the building.
Most companies treat capacity as a hiring problem: open the requisition, widen the funnel, pay the premium, fill the seat. Chris has spent more than a decade inside that cycle, first as a recruiter and now as President and COO of Uniti Med, GQR Healthcare, and Nebula.The Vocal profile follows what changed when he surveyed more than 200 working adults about a different kind of capacity. The numbers pointed to a source of talent most organizations overlook: capable people who are already on the team, contributing, and still not using everything they have to offer.From there it covers rural healthcare staffing seen from his own town of Fremont, Nebraska, the growth and culture behind Uniti Med, and the research that became You Are Capable of More.◆ The Through Line
Sometimes the answer is not another hire. It is helping the people already there recognize and use more of what they are capable of. Revenue from Uniti Med’s travel nursing and allied health divisions grew from $6 million in 2021 to $58 million in 2023, and Chris is just as likely to point to the culture recognition, including Fortune Best Workplaces in Health Care, as the reason it held.
Key Points
What the Profile Covers
01
The 92 Percent Finding
More than 200 working adults surveyed, and only seven percent said falling short of their potential was rare.02
Staffing Close to Home
Why rural staffing gaps are about geography and supply, not only money, and what it looks like when it is your own community.03
Growth and Culture
Nearly tenfold growth, the Inc. Regionals #3 Midwest ranking, and why culture decides whether growth lasts.04
Why People Leave
Rarely one moment. A manager who stops listening, a hard week nobody notices, a conversation never repaired.05
Self-Doubt Ranked First
Ahead of fear of failure, comfort, and lack of time, and executives were not exempt.06
Still in the Seat
He wrote the book while still running the companies, reporting from the current quarter rather than a case study.“
There is nothing better than going home after work and knowing that you were able to help others.Chris Sund, in Vocal
About the Publication
Vocal Journal.
Vocal is a storytelling platform run by Creatd, Inc., with community sections covering business, careers, and culture. This profile ran in Journal, its section for interviews, career stories, and industry features.It pairs well with the Executives Diary career profile and the Midlands Business Journal piece on how Uniti Med grew and the culture that carried it.For Editors & Event Hosts
Bring this to your audience.
Chris speaks and writes on untapped potential, culture, and building a workforce that stays. He is a sitting executive, not a consultant reporting from outside.
Response within one business day · info@chrissund.com · 402-212-5771