Confident people still hear the voice.
US Business News covered Chris on confidence and self-doubt, and the distinction at the center of You Are Capable of More: doubt does not have to go quiet before you move.
Doubt is a thought, not a verdict.
US Business News ran a feature in August 2026 on how capable people handle self-doubt, built around Chris's argument that the voice rarely announces itself as fear. It sounds practical. It asks about timing, readiness, and whether someone else would be a better fit, and because it sounds reasonable, people treat it as evidence.
The piece follows that idea into the places it shows up at work: the promotion nobody applies for, the conversation that keeps getting postponed, the idea that stays in a notebook. From the outside it can read as a lack of ambition. Inside, it is a different conversation entirely.
It also carries the research behind You Are Capable of More. Chris surveyed more than 200 working adults after finishing the book, and 92 percent said they were capable of more than they were currently doing. The four barriers they named most were self-doubt, fear of failure, comfort, and being too busy, with self-doubt at the top. Leaders were not exempt.
Comparison is what makes the voice louder. People measure their own unfinished work against the highlight reel of everyone else, the promotion, the award, the launch, the finished project, and the two are never the same thing. Someone else's progress does not set the limit on yours. It can be information or it can be fuel, but it does not decide what you are capable of becoming.
What the Feature Covers
The Voice Sounds Reasonable
Self-doubt rarely arrives as panic. It arrives as a practical question about timing and readiness.
Confidence Redefined
Confident people still question themselves. What changes is what they do in the next thirty seconds.
The Comparison Trap
Measuring a full life against someone else's edited highlights makes the gap look bigger than it is.
The Untapped Potential Data
More than 200 working adults surveyed. 92 percent said they are capable of more than they are doing.
The Four Barriers
Self-doubt, fear of failure, comfort, and being too busy, and how they overlap and cover for each other.
Answering It
A practical response to each barrier, so a thought stops being treated as an instruction.
Confidence is not the absence of doubt. It is the ability to hear it and keep moving.Chris Sund
US Business News.
US Business News publishes business, markets, technology, and leadership coverage for founders, executives, and brands, with a readership built around people running and growing companies.
That audience is the reason this one matters. The barriers in the survey do not disappear at the executive level, and leaders were among the most likely to say they were operating below what they were capable of.
Bring this to your audience.
Chris speaks and writes on confidence, accountability, and what moves people from potential to performance. He is a sitting executive, not a consultant reporting from outside.