Growth, Culture, and Omaha
A profile feature in the Midlands Business Journal on scaling Uniti Med, leading people-first through fast growth, and building nationally from Nebraska.


Scaling fast without losing the people.
The Midlands Business Journal profiled Chris on his work at Uniti Med and his role in building one of the fastest-growing healthcare staffing companies in the region.
The feature covered the growth trajectory that took the company up more than tenfold in revenue during Chris's first two years of leadership, earning recognition as the #3 fastest-growing company in the Midwest on the Inc. 5000 list. It also covered the culture and people-first philosophy that made Uniti Med a destination employer in the staffing industry.
Chris shared his perspective on what it takes to scale a company while keeping the human values at its core, and why Omaha has been an ideal home base for building a nationally recognized organization.
Fast growth usually costs a company its culture. The MBJ feature works through why that trade is not actually required. The growth and the people-first philosophy were not competing priorities at Uniti Med, they were the same strategy. Building a place people wanted to work turned out to be the thing that made the scaling possible in the first place.
What the Feature Covers
The Growth Story
What was behind Uniti Med's rapid scaling and its Inc. 5000 recognition.
People-First at Speed
How Chris leads with a people-first philosophy while scaling aggressively.
A Destination Employer
The culture work that made Uniti Med somewhere people wanted to stay.
Rooted in Omaha
Uniti Med's role in the Omaha business community and why the region works.
Heart-Led in a Hard Market
What it means to build a heart-led company in a competitive national market.
What Comes Next
Chris's vision for continued growth and impact across healthcare staffing.
You can scale a company fast. You just cannot scale it fast and pretend the people are optional.Chris Sund
Midlands Business Journal.
The Midlands Business Journal is the region's most established business publication, covering the executives, organizations, and ideas shaping the Greater Omaha and Nebraska business community.
It has been reporting on Midwest business since 1975, and a feature in the MBJ remains one of the more meaningful forms of regional business recognition available to a Nebraska executive.

Feature Chris in your publication.
Chris is a sitting executive speaking from inside the industry, not a consultant reporting on it. He is accessible, responsive, and delivers on deadline.