Stop Building Fences to Keep Your Employees

LeadershipInc. MagazineSeptember 2026

Stop Building Fences to Keep Your Employees.

Wanting to keep your best people is the right instinct. Retention bonuses, non-competes, and slow-vesting equity are the wrong answer to it.

Inc.

Published September 15, 2026 · Inc. Leadership Forum

This piece was written by Chris Sund for Inc. and published in full on Inc.com. The summary below covers the argument and the two places Chris says to start.

Sooner or later every leader lies awake over one name on the team and the same question: how do we keep them?

It is a fair question. A good person walking out costs far more than any spreadsheet shows, and anyone who has led long enough remembers the resignation they never saw coming. So organizations start building.

What most of us build

Retention bonuses. Non-competes. Stay interviews. Equity on a vesting schedule slow enough to sting. A nicer break room. Chris is honest that he has watched organizations build all of it, including ones he has helped lead, and he gives the whole collection one name. It is a fence, meant to keep people in and competitors out.

The problem with a fence is what it actually changes. It makes leaving more expensive. It does nothing to make staying more worthwhile.

Why people really go

Most people who leave did not stop liking the place. They stopped being able to see where they were headed inside it, and the moment someone can no longer picture a future with you, they start picturing one somewhere else.

And the people who stay only because leaving would hurt have usually left already, just without the letter. They show up, do the job, and hit the number, but they stop growing. That cost never shows up as a line item, which is exactly why it gets ignored.

Build a launch pad,
not a fence.

What the opposite looks like

A few years ago Chris swapped the question. Instead of asking how to keep people, he started asking what it would look like to build something designed to send them upward. A launch pad is a place where someone becomes the best version of themselves while they are with you. That can mean paying for a class that has nothing to do with their current role, or telling someone you can see them running a department in three years and then acting on it now. The growth is theirs whether they stay or not.

The math behind it is simple. A full-time employee gives an organization roughly 2,000 hours a year, and those hours do not come back. Chris argues that anyone giving that much time is owed a real return on it, including growth that goes with them and makes them better at work and outside of it.

A rubber band, and version numbers

He compares good development to stretching a rubber band. Pull too far too fast and it snaps. Never pull and it never reaches past where it started. The work is finding the middle, where people discover they can do more than they thought.

He also thinks about his own growth in versions. At 42 he is Chris 4.2, and he wants Chris 4.5 to be better than today, at work and at home. He wants the same for the people he leads.

The conversation at the holiday party

The moment that made it real was a company holiday party, when an employee’s wife pulled Chris aside to thank him. She could see what the job had done for her husband. He was more confident and more engaged, and it showed at home too.

She never named a program, and that is the point. A launch pad is not one initiative. It is the sum of how a place develops someone and believes in them over time.

Protect it when budgets tighten

Training is one of the easiest lines to cut when money gets tight, which is exactly why Chris says development is worth defending. The return shows up as confidence, capability, loyalty, and pride. And some people will leave anyway. He would rather someone go because the company prepared them for what came next than stay because the company made leaving painful.

From the Article

Two places to start

  1. Fund growth beyond the current role. Put a real number in the budget for development that is not tied to anyone’s job description. When people see you investing in who they are becoming, and not only in what they produce, the relationship changes.
  2. Have a future conversation. Not a performance review and not a correction. A conversation about what comes next: the skills they could build, the opportunities that would stretch them, and the potential you see that they may not see yet.
  3. Skip the shopping. Neither requires a new platform or a consultant. It requires deciding that part of your job is to launch people.
Your Takeaway

Fences raise the cost of leaving without giving anyone a reason to stay. People leave when they cannot see a future with you, so build one they can see. Fund growth that goes beyond the job, talk with people about what is next, and protect development when budgets get tight. The people who stay will stay because they are still going somewhere.

Bring This to Your Team

Keynotes and
workshops.

Chris speaks to leadership teams on building cultures people choose to stay in, drawn from growing and leading companies rather than studying them.

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The Book

You Are Capable of More

The no-excuses guide to becoming your best self, the same kind of growth this article asks leaders to make room for.

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Chris Sund

Chris Sund
Keynote speaker, Maxwell Leadership Certified Coach, and President and COO of Uniti Med, GQR Healthcare, and Nebula. Author of You Are Capable of More.

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